Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?
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Nawaplastic still hungry for Binh Minh Plastic shares Owning a dominant stake in Binh Minh Plastic (BMP) did not quench Nawaplastic Industry Co., Ltd. (Nawaplastic)’s thirst for BMP shares. Most recently, Nawaplastic registered to buy an additional 1.17 million BMP shares to increase its holding to 44.525 million shares, equalling 54.39 per cent of the charter capital. The transaction is expected to occur between June18 and July16. The registered share volume is the remaining part of the 2.86 million shares that Nawaplastic failed to buy during previous transactions. Notably, Nawaplastic registered to buy 2.86 million BMP shares during transactions on May 14-June 12, however, the Thai investor ended up buying 1.69 million of the registered shares as BMP did not match Nawaplastic’s target price. BMP manufactures and trades civil and industrial products made of plastic and rubber. The company also designs, manufactures, and trades in plastic moulds for the casting industry; … [Read more...] about BUSINESS IN BRIEF 19/6
Hanoi ready to help businesses through difficulties The Hanoi municipal People's Committee met with local businesses on February 15 to listen their proposals to iron out snags in 2012. The Chairman of the Hanoi municipal People's Committee, Nguyen The Thao, suggested that through organizations and associations, businesses reflect their opinions on the city, policies and mechanisms on a regular basis. For their part, businesses need to build investment strategies to promote production, increase the effectiveness of business management, raise the standard of living for workers and contribute to ensuring social welfare funds. Every six months, the city will meet with businesses to discuss actions plans. Its tax department, customs department and other agencies will join efforts to help them through a hard time. White collars entering unemployment lines People registering for unemployment benefits in Ho Chi Minh City is on the rise, not only among blue-collar workers, but those … [Read more...] about BUSINESS IN BRIEF 20/2
Gazprom to construct gas-to-power project in Quang Tri Russia’s Gazprom International hopes that in 2018, the central province of Quang Tri will continue to create favourable conditions for a gas-to-power project.This project, the company said, will contribute to the socio-economic development of the province.Kovtun Andray, head of Gazprom International’s representative office in Viet Nam, revealed this at a recent meeting with the provincial People’s Committee (PPC).He also expressed gratefulness to the province for supporting and creating favourable conditions for Gazprom International to carry out the project of exploiting and operating the gas-to-power plant in the southeast Quang Tri Economic Zone.Nguyen Quan Chinh, PPC’s vice-chairman, highly appreciated that Gazprom International had proceeded with the steps and determination to implement the gas-to-power project in Quang Tri. The provincial leader also urged Gazprom to continue to have … [Read more...] about BUSINESS IN BRIEF 5/2
The mighty Mekong with its famously fast currents, cherished by so many generations, could be on the brink of ecological disaster, if the controversial US$3.5 billion Xayaburi dam project in Laos goes ahead. Mekong giant catfish 268kg 264cm Tonle Sap River in December, 2000. This photo was sent to Tuoitrenews by photographer Zeb Hogan >> Xayaburi dam work begins on sly >> Laos should stop dam project: Vietnam conference >> Vietnam wants Laos to shelve Mekong dam plans … [Read more...] about Stop Xayaburi dam project: says expert to Tuoi Tre