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The Hanoitimes - The festival was an activity within the framework of the "Hanoi Connect - Reach More" program of the Hanoi People's Committee. The Ao dai festival with the theme "Trang An Colors," which aims to contribute to honoring the value of Ao dai, a symbol of the beauty and soul of Vietnamese women, was held last weekend around Hoan Kiem lake. The festival was an activity within the framework of the "Hanoi Connect - Reach More" program of the Hanoi People's Committee. The Ao dai festival attracted more than 500 guests who are officials and members of the Vietnam Women's Union, students and girls from Hanoi wearing the traditional Vietnamese Ao dai, highlighting the beauty of the elegant and civilized women of the capital. The festival was part of a series of activities carried out in all provinces and cities of the country with the support of the Ministry of Culture. - Sports and Tourism and Vietnam Women's Union. The organizing board wished to spread women’s love and pride with the traditional Ao dai which will be included in the list of cultural heritage at national level towards being nominated as the World Cultural Heritage. Speaking at the festival, Ms. Le Kim Anh, president of the Hanoi Women's Union, said that Ao dai has always been associated with the Vietnamese people in their routines and grand celebrations. “From urban to rural areas, on the streets or in schools and offices, it is easy to see the image of Vietnamese women in Ao dai. The Ao dai contributes to the beauty of Vietnamese women, and the imprint of Vietnamese cultural identity on the world map. Many international friends also love wearing the Vietnamese Ao dai”, Ms. Kim Anh said. …

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The Hanoitimes - The program aims at honoring Ao dai as Vietnam’s intangible cultural heritage. The “Ao dai - Vietnamese Cultural Heritage” program introduced 21 collections with more than 1,000 Ao dai to promote the value of a Vietnamese cultural heritage. The catwalk was held by the Vietnam Women’s Union in coordination with the Ministry of Culture, Sports and Tourism on June 28. The designs of Ao dai were inspired by Vietnamese 21 UNESCO-recognized Cultural Heritages  such as: Giong Festival at Phu Dong and Soc Temples, Trang An scenic landscape complex, Hung Temple Festival, Southern Don Ca Tai Tu, Dong Van Karst Plateau, the Imperial Citadel of Thang Long - Hanoi, Ca Tru, Vietnamese Belief in Mother Goddesses, and Xoan singing. The models in Ao dai paraded in a stage by the Thien Quang Well in the Temple of Literature. On the soundtrack of Vietnamese traditional songs, 60 professional models, 100 students of the Vietnam Women’s Academy, 50 children, and a number of expats living in Hanoi who are wives of ambassadors, television editors and Vietnamese meritorious artists showcased the best designs of Ao dai. The program aims at honoring Ao dai as Vietnam’s intangible cultural heritage, telling the history of Ao dai through the creations of designers who have been devoted to the Ao dai for many years. Vietnamese designer Minh Hanh said that as the Temple of Literature was the first university in Vietnam,  the Ao dai catwalk in this place would best highlight the blend of history and heritage value of the traditional dress, with the aim of educating the young generations on a national heritage. “With the purpose and desire of portraying the Ao dai as Vietnam’s intangible cultural heritage and the intangible cultural heritage of the world, the Temple of Literature is my No.1 choice,” she added. “We …

[Read more...] about Beauty of 1,000 Ao dai in Vietnamese Cultural Heritage program

It is no coincidence that the lyrics of the song “A moment in the hometown” have become familiar among generations of Vietnamese. Over the last hundred years, the ao dai has moved from real life to the cinema, music, and painting, and even become part of the Vietnamese soul at home and abroad. It is also because of her love for the ao dai that designer Minh Hanh devoted all of her fashion career to honouring the traditional dress. Promoting, introducing, and acting as general director of ao dai festivals, Hanh also considers it is her responsibility, together with researchers and other designers, to make the ao dai an intangible cultural heritage of humanity. Miss Vietnam 2010 Ngoc Han also identified her role in preserving and promoting national culture when choosing to research and design an ao dai for her career development. As a young designer, Ngoc Han puts her soul into her ao dai, using traditional natural materials and contributing to a woman’s beauty. Vietnamese women do not need to spend much time putting on an ao dai to show off their charm and elegance. The ao dai has found a place in the daily lives of Vietnam ese women, becoming part of the country’s spirit and identity./. VNA …

[Read more...] about Ao Dai – Vietnamese cultural heritage