Viet Nam News The High Quality Vietnamese Product Business Association chose 542 enterprises to receive the prestigious “Vietnamese High-Quality Goods” certificate in 2019. This figure is nearly 100 fewer firms than in 2018 and fewer than in previous years, reflecting the fact that Vietnamese products face fierce competition from imported ones, in part due to the impacts of free trade agreements and the increasing diversification of modern foreign distribution channels into the domestic market. Chairman of the Việt Nam Chamber of Commerce and Industry (VCCI) Vũ Tiến Lộc talks with Vietnam News Agency about potential policies to deal with this issue In the context of economic integration and especially after implementing many free trade agreements, domestic enterprises and made-in-Vietnam goods are facing competitive pressure and are at risk of being crowded out of the local market. Do you have any comments about this problem? It’s already … [Read more...] about Vietnamese firms need to win over local customers
Award winning marketing campaigns
FE CREDIT wins three prizes at CEPI Asia Awards
CEPI Asia Awards, organised by the Cards International in collaboration with Electronic Payments International, is a leading event in the Asia-Pacific region to honour initiatives on developing credit cards, e-payments and marketing and trade promotion campaigns. This year, FE CREDIT won “Best Card Design” award for Vietnam’s first limited edition card which was launched during the Lunar New Year 2018. The company received the “Highly Commended” award for its product Fast Cash that allows cardholders access to cash through just one SMS and without an ATM booth, withdrawing money from post offices for free. For the “Best New Product, Service and Innovation Launch” category, FE CREDIT bagged the “Highly Commended” award for its MPLUS+ credit card, a locally-developed unique digital card solution to address card delivery issue in Vietnam. Kalidas Ghose, Vice Chairman and CEO of FE CREDIT, said “Customer-centric innovation is at … [Read more...] about FE CREDIT wins three prizes at CEPI Asia Awards
Hong Kong’s vibrant and unique lifestyle launches in Ho Chi Minh City
Through the campaign “In Style, Hong Kong,” Hong Kong Trade Development Council (HKYDC) brought the patent Hong Kong lifestyle and unique creativity to Ho Chi Minh City for the first time. The bar corner that brings a slice of Hong Kong to Ho Chi Minh City The event made its public debut on September 20-21 in the presence of Hong Kong star chef Lam Cheong Kee and world-renowned mixologist Antonio Lai to offer Vietnamese people the closest glimpse into the dynamic nightlife of Hong Kong—“The sleepless city.” Known as “The sleepless city,” Hong Kong only reveals its true beauty when the night falls. With numerous options from social activities to nightlife entertainment, from culture to parties and feasts, Hong Kong can truly satisfy the most demanding visitor. World-renowned mixologist Antonio Lai Out of an array of choices, experiencing bars and pubs—the signature of the thrilling Hong Kong nightlife—is a must for … [Read more...] about Hong Kong’s vibrant and unique lifestyle launches in Ho Chi Minh City
Two teams from RMIT Vietnam win at Young Spikes 2018
Two teams from RMIT Vietnam took home top prizes at the Young Spikes 2018 creative competition held in Ho Chi Minh City last weekend. Teams pick up gold and silver at creative competition held recently in HCMC. Photo: RMIT The two teams were shortlisted from hundreds of competitors from all over Vietnam to compete in the finals and ultimately won gold and silver in the Integrated Category, Student League. The teams were The Mothers, consisting of Le Hong Nhung and Luong Thu Trang, and Lemonade, consisting of Nguyen Hoang Chau Anh and Duong Bao Ngoc. Participating teams were given a brief to create an integrated campaign that encourages parents to support their children in sports and physical activities. Nhung, who is studying Professional Communication, and Trang, a Business - Logistics and Supply Chain Management major, impressed the jury and won gold with the insightful message: “Be a child to know what is best for them”. “It was like an … [Read more...] about Two teams from RMIT Vietnam win at Young Spikes 2018
RMIT Vietnam students win big at Young Spikes 2018
RMIT Vietnam students win big at Young Spikes 2018The Saigon Times Daily Le Hong Nhung (L) and Luong Thu Trang won Gold in the Integrated category, Student League, Young Spikes 2018 - PHOTO: COURTESY OF RMIT VIETNAM HCMC - Two teams from RMIT Vietnam University took home top prizes at the Young Spikes 2018 creative competition held in HCMC late last week. The two teams were shortlisted out of hundreds of competitors from all over Vietnam to compete in the finals, and ultimately won gold and silver in the competition’s Integrated category, Student League. These teams include The Mothers, made up of Le Hong Nhung and Luong Thu Trang; and Lemonade, consisting of Nguyen Hoang Chau Anh and Duong Bao Ngoc. The participating teams were briefed on how to create an integrated campaign that encourages parents to support their children in sports and physical activities. Nhung, who is studying Professional Communication, and Trang, majoring in Business – Logistics and Supply … [Read more...] about RMIT Vietnam students win big at Young Spikes 2018