Introduction to the culture of hanfu with virtual fitting via AR technologyHONG KONG SAR - Media OutReach - 8 February 2021 - Hong Kong is getting ready for Lunar New Year, one of the most culturally profound and widely celebrated Chinese festivals. The festival is not only a time for families and friends to get together, but it also provides a unique opportunity for learning about Chinese culture. From today to 28 February 2021, Olympian City is organising the Chinese New Year Cultural Extravaganza to create an enriching and educational experience that also includes festive foods and shopping.The Chinese New Year Cultural Extravaganza is bringing to life an old Chinese street occupying a floor space of 4,000 square feet and teeming with oriental elements; lines of hanging red lanterns, a small footbridge over a lotus pond and a flowering peach blossom tree serves as perfect photo backdrops. In addition, there is an exhibition of hanfu (traditional clothing worn by Han Chinese), whose characteristics and historical backgrounds to be explained by docents. Exhibitiongoers can virtually try on the costumes in the AR Hanfu Fitting Room and be transported to ancient China. S+ REWARDS members are exclusively invited to join Hanfu Experience Day, on which they have the opportunity to wear real hanfu with their families and friends, topped up by complimentary hairstyling services, and have their photos taken by professional photographers.On 30 January 2021, models donning hanfu from different eras and complementary makeup appearred in hanfu show. The show started at Olympian City, and head to Lee Tung Avenue at Wan Chai, while the final stop at Gold Coast Piazza at Tuen Mun. Another highlight is the Good Fortune Lunar New Year Market, which features about 20 booths selling festive foods and decorations as well as seasonal flowers for locals to get prepared for the Year of the Cow. The market also showcases selected …
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Việt Nam-based company to seek club in Asia for Yaya Touré
Ivorian midfielder Yaya Touré was integral to Manchester City's rise. — AFP Photo HÀ NỘI — A Việt Nam-based football consultancy company has signed a deal to represent former Barcelona and Manchester City midfielder Yaya Touré. Harcus Consultancy Group announced they would represent the former Ivory Coast international interests in Southeast Asia in “brand development, player sponsorship/endorsements and more”, the group said yesterday. CEO of Harcus Consultancy Group Richard Harcus said: "Yaya Touré already has a great PR and marketing team behind him in Europe, dedicated to ensure they always do what’s right for him. “I can speak for everyone here when I say, we are delighted to be working with Yaya Touré for the ASEAN region and assisting his other partners, where we can, to ensure that this high level of service continues.” The Scotsman added that looking for a new club for the Premier League, La Liga, Champions League and Africa Cup of nations winner in Asia would be part of representing him, as the midfielder left Chinese side Qingdao Huanghai last November and is currently a free agent. “This (developing Touré’s fan base in ASEAN) starts by looking to keep his playing career in Asia. "He has just finished his contract in China and we would love to keep him here by assisting in getting him a club where the Asian fans can continue to watch him,” Harcus said. Harcus Consultancy Group is a Việt Nam and Singapore-based firm that offers football schools and clubs across Southeast Asia services in football and commercial operations, and education/careers. The firm now counts among its partners the likes of Rangers FC of Scotland, AZ Alkmaar of the Netherlands and five-time Singapore top-flight champions Tampines Rovers FC. — VNS …
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