Mai Linh and Vinasun used to be the biggest, the most reliable local cab firms in Vietnam. Photo via Flickr/Prince Roy under Creative Commons license A phone call and a five-to-ten minute wait. A few more phone calls and a cab arrives...if you're lucky. If not, an apology from the call center and you’re late for the airport. That was three years ago, but now for many Vietnamese, the idea of dialing a taxi call center is an alien concept. In the new era of technology, Grab and Uber are beating street taxis with just the click of a button. And it is not just the passengers who have been won over. Easy registration and flexible working hours have drawn over 50,000 cab drivers to work for Uber and Grab in Vietnam, with many leaving traditional taxi firms in search of a better living. Vinasun, Vietnam’s biggest taxi firm in 2014, lost 8,000 drivers this year, almost half of its employees, while rival Mai Linh Taxi also lost 6,000 drivers. A doomsday scenario for traditional … [Read more...] about Nowhere to turn: Can traditional taxis survive the onslaught of ride-hailing apps in Vietnam?
App launch marketing plan
The shifting to use smart phones proves to be an inevitable tendency in Vietnam. GenK has reported that the habits of mobile phone users have changed a lot. Playing games, accessing to social networks, checking mails, finding ways on maps and searching on Internet are the most popular operations of the modern mobile phone users. The figure can be found in the report on the use of smart phones released by Nielsen, which conducted a survey in 39 countries in Asia Pacific, including Vietnam. The survey has found out that 70 percent of Vietnamese consumers still use feature phones, but 42 percent of which said they would shift to use smart phones in the next six months. Most Vietnamese people usually consult with friends, families or colleagues before they buy mobile phones. 39 percent of them make decisions when seeing the mobile phone models displayed at shops, while only six percent of consumers seek information about smart phones from ad leaflets. Analysts have pointed out that the … [Read more...] about Smart phone will be the main propulsive force of the market
With the access traffic to digital apps via mobile devices-- accounting for 10-30 percent of the total access traffic, big Internet firms in Vietnam have all forecast that the market of digital apps on mobile phones would witness a boom in the time to come. The tendency of converging three screens – computer screen, TV screen and mobile phone screen has created the most diversified opportunities than ever for users to access information. In Vietnam, right in September 2010, Zing launched Zing Me on iOS, which was considered the first step taken by the company to the market of apps on smart phones. After that, in March 2011, Zing launched Zing apps on iOS and Android integrating three Zing’s services – music MP3, news and social network Zing Me. Zing has stepped forward since then with the effort to converge the third screen – TV screen – when it integrated Zing entertainment store on Sony Internet TV in early September with Zing news into … [Read more...] about Digital apps on mobile devices booming
Apps, apps, apps! That is the main challenge that Microsoft and Nokia, who are trying to claw back market share from Apple Inc's iPhone and Google's Android in the red hot smartphone market, face now. And so far the going does not look too good for the challengers and their warhorse Windows Phone platform. Apps, short for applications, are small pieces of software that do useful or fun things on cellphones. The huge number and variety of apps in Apple and Google stores are a key factor that has helped the companies emerge as dominant players in the lucrative smartphone market. On Monday, Microsoft and Nokia said they would invest a total of 18 million euros (US$23.9 million) into a new mobile application development program, AppCampus, at Helsinki's Aalto University during the next three years. The move underscores the seriousness with which the two companies view the problem. Most popular global apps such as Facebook, Twitter, Foursquare and Evernote are available on the … [Read more...] about Windows Phone struggles to break catch-22 as app makers hold off
NEW YORK: Apple said on Monday (Dec 11) that it would buy leading song recognition app Shazam in a fresh bid to secure an edge in the intensifying battle of streaming services.Apple, whose streaming service has rapidly grown but still has only half the paid subscribers of Spotify, said that Shazam has consistently been one of the most popular items on its App Store.The two companies did not disclose financial terms. The technology news sites Recode and TechCrunch, quoting unnamed sources, both put the deal at around US$400 million.The market signalled its approval, with Apple share prices jumping 2.0 per cent, well outpacing the 0.2 per cent rise on the Dow Jones Industrial Average."Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users," Apple said in a statement."We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement," it added.London-based Shazam … [Read more...] about Apple buys song recognition app Shazam