VietNamNet Bridge – Building marine tourism brand or selecting culinary art as the core values of the Vietnamese tourism is still a matter of controversy. At a recent seminar on building the strategy on brand development for Vietnam's tourism to 2025, with the vision to 2030, many experts contributed ideas to improve the competitiveness of Vietnam's tourism in the integration period. Tourism brands According to Le Tuan Anh, Deputy Director of the International Cooperation Department, Vietnam National Administration of Tourism, an important factor to influence the attraction of tourists is not the symbol or slogan but the value of tourism brand. Many countries around the world have made great progress in the number of tourists thanks to success in branding construction. For instance, the UK with the brand "Great Britain" built in 2012, which helped this country reach a new record of foreign tourists, with 34.4 million in 2014. Adjacent to Vietnam, Thailand is also a good … [Read more...] about Will cuisine or marine tourism be the core of Vietnam tourism?
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While Vietnam is struggling with its tourism logos and slogans, a leading global expert in the field says they are not that important Last December the Vietnam National Administration of Tourism (VNAT) announced that between 2012 and 2015 the country's tourism will be promoted with the slogan "Vietnam - Timeless Charm" and the logo of a lotus in full blossom. However, most of local travel agencies are still using the old slogan "Vietnam - The Hidden Charm," which has been in use since 2006. A representative of a Ho Chi Minh City-based travel company said the new slogan and logo were announced hastily at the end of 2011, while most travel companies had already printed all their promotional material and business plans for this year and could not change them on such short notice. Tran Van Long, director general of Viet Travel Media, said in an interview with news website VnExpress that VNAT had yet to issue any directions or plans for promoting the new brand, and travel agencies … [Read more...] about Vietnam tourism yet to find the right charm
VietNamNet Bridge - Old reasons have been cited to explain why "Vietnam - a different Orient" was not accepted as the new slogan for Vietnam's tourism in the next period: the lack of money, the unprofessional way of promoting tourism and the low capability of the officers who implement tourism promotion programs. Nguyen Thi Thanh Huong, Deputy Director of the Market Department under the Vietnam Tourism Administration of Tourism (VNAT), said VNAT is joining forces with Cowan, the company which won the first prize in the competition to create logo and slogan for Vietnam's tourism in the period of 2011-2015, to adjust the logo and slogan "Vietnam - a different Orient" as per order by the Minister of Culture, Sports and Tourism Hoang Tuan Anh. VNAT also plans to hire the company to build up the strategy for the brand development program in the next period. As such, for the first time, a professional marketing company will help Vietnam's tourism carry out the activities to promote … [Read more...] about Vietnam remains unprofessional in promoting tourism
Vietnam has received 5 million foreign visitors this year, far surpassing a target of 4.2 million. However, experts say that in a year with a wide range of major events, the country is able to get 6-7 million tourists. Unclear image and message The tourism sector’s weakness is that it has not yet built a strong tourism brand. Over the past 10 years, the tourism sector has changed its slogan three or four times, however, none of them is able to convey a message that the sectors want to send. Even “Vietnam- the hidden charm” which is considered as good one sounds common and rather weak. Many businesses say that it is not necessary to change the slogan every five years because it is costly. Other countries’ experiences show that a long established logo and slogan bring greater benefits as they make visitors remember and trust them. Only themes should change for each tourism year, they recommend. Over the past decades, Thailand has succeeded with … [Read more...] about Need a specific strategy for tourism development
The central coast is growing in stature as one the hottest tourist spots in Southeast Asia with a variety of attractions, writes Andy Tran Nestled below the majestic Hai Van Pass in Danang, Lang Van village is tucked away on a small peninsula accessible only by boat. It was this lack of accessibility and natural exclusivity that inspired the creation of a colony, where lepers lived quietly on this sandy stretch of the coastline with little communication with the outside world. Now, such hidden paradises are coveted by developers and hotel brands, who are capitalising on Central Vietnam’s extraordinary coastline to create high-end resorts, hotels and spas that will eventually see this part of Vietnam turn into one of the world’s most famous holiday destinations. Until recently, Lang Van village had remained untouched despite several developers expressing an interest. But now, the Vietnamese-owned Vinpearl Joint Stock Company has unveiled an ambitious project to develop an … [Read more...] about A star in the making