The Second Proposal marketing campaign achieved more than 35 million views and 10 million engagements. — Photo courtesy of Generali Vietnam Generali Vietnam was honoured in the “Marketing Initiative of the Year” category at the Insurance Asia Awards 2022 for its “ Loi Cau Hon Thu 2 ” ( The Second Proposal ) marketing campaign. The Second Proposal enabled Generali to be consistently ranked top 1 in social media share by YouNet Media during the campaign’s roll-out period, with reach of more than 40 million, 35 million views and 10 million engagements. The campaign significantly improved Generali’s brand awareness, consideration and preference scores, maintaining its market-leading position in R-NPS and measuring overall customer satisfaction. The Second Proposal is an integrated marketing campaign launched by Generali on Valentine’s Day 2022. The campaign comprised a music video inspired by classic love stories, impressive LED displays showcasing romantic proposal … [Read more...] about Generali Vietnam honoured with “Marketing Initiative of the Year” at Insurance Asia Awards 2022
Agodas eco deal initiative
Generali Vietnam honored in the “Marketing Initiative of the Year” category
“The Second Proposal” enabled Generali to be consistently ranked top 1 in social media share of voice by YouNet Media during the campaign’s roll-out period, and significantly improve its brand awareness, consideration and preference scores with more than 40 million reaches, 35 million views and 10 million engagements achieved. The campaign has also contributed to Generali’s maintaining its market-leading position in R-NPS measuring overall customer satisfaction. “The Second Proposal” is an integrated marketing campaign launched by Generali on the occasion of 2022 Valentine's Day. The campaign comprised a music video inspired by classic love stories, impressive LED displays showcasing romantic proposal messages, “love” buses dispatched on major streets of Hanoi and Ho Chi Minh City to carry meaningful messages of “lifetime bonding” from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, … [Read more...] about Generali Vietnam honored in the “Marketing Initiative of the Year” category
VNA signs deal on communication cooperation with Hai Phong
VNA General Director Vu Viet Trang (left) presents a gift to the Hai Phong Municipal People's Committee. (Photo: VNA) Hai Phong (VNA) – The Vietnam News Agency (VNA), Nhan dan (People) Newspaper and the People’s Committee of the northern port city of Hai Phong on August 12 signed communication cooperation programmes for 2022-2025. Hai Phong ’s outstanding socio-economic achievements, with its gross regional domestic product (GRDP) in the first half of this year up 11% year-on-year, and budget collection exceeding 62 trillion VND (2.64 billion USD). Vietnam Plus, The Thao & Van Hoa (Sports & Culture) newspaper, Vietnam News, Le Courrier du Vietnam, Vietnam Pictorial and TV channel (VNews). VNA … [Read more...] about VNA signs deal on communication cooperation with Hai Phong
Generali Vietnam shining at the Insurance Asia Awards 2022
The Second Proposal enabled the company to be consistently ranked first in social media shares by YouNet Media during the campaign’s roll-out period, significantly improving its brand awareness, consideration, and preference scores with more than 40 million reaches, 35 million views, and 10 million engagements achieved. The campaign has also contributed to Generali’s market-leading position in R-NPS measuring overall customer satisfaction. The Second Proposal is an integrated marketing campaign launched by Generali on the occasion of Valentine's Day. The campaign comprised a music video inspired by classic love stories, with impressive LED displays showcasing romantic proposal messages on major streets of Hanoi and Ho Chi Minh City to carry messages of lifetime bonding from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, and Osad, delivering great music experiences while … [Read more...] about Generali Vietnam shining at the Insurance Asia Awards 2022
DKSH Vietnam receives “Great Place to Work” award for the first time
The company surpassed the evaluation of the exclusive Total Engagement Assessment Model (TEAM) from the HR Asia organization by prioritizing the human element and focusing on diversity, equity, and inclusion within the work environment. Based on valid information gained through an in-depth analysis, unique 360-degree insights into employees' engagement, motivation, expectations as well as comparative data against industry and market averages, DKSH Vietnam has maintained its top position for another year. In addition, DKSH Vietnam has also been certified as a Great Place to Work, based entirely on the employees’ voice through the Trust Index© survey, a research-backed employee survey proven to help companies quantify their organizational culture, measure employee engagement, and drive meaningful impact with business and people. These recognitions demonstrate DKSH’s commitment to its values and culture that the company has consistently built for over 30 years in Vietnam. To … [Read more...] about DKSH Vietnam receives “Great Place to Work” award for the first time
Places short of teachers due to low wages
The virtual conference takes place in all cities and provinces According to the Ministry of Education and Training, the average teacher/class ratio has not met the requirements under the new education program initiated in 2018. Currently, the education sector still lacks teachers of English and Informatics for primary schools and Music and Fine Arts subjects for high schools when applying for the General Education Program 2018 from the school year 2022 - 2023. At the conference, leaders of the education sector in cities and provinces continued moaning about the problem of teacher shortage. Mr. Tran The Cuong, Director of the Hanoi Department of Education and Training in the capital city of Hanoi proposed that the Government should allow schools with large numbers of students to have three vice principals. He recommended that the government should allow schools to sign working contracts with professional teaching as well as to allow schools in Hanoi to raise the building block … [Read more...] about Places short of teachers due to low wages
Power shortage worries increase hunger for coal
Cao Son Coal, the company with the largest mining output in Vietnam, on July 19 announced to improve and expand the capacity of the Cao Son coal mine in Cam Pha in the northeastern province of Quang Ninh, to meet high production requirements. Coal mining companies are increasing output to deal with power generation shortages, Le Toan The mine has total reserves of almost 52 million tonnes, with a designed capacity of about 4.5 million tonnes per year. By upgrading the reserves, Cao Son’s coal mine is expected to complete a record high mining output of 6.78 million tonnes in 2022. Phan Quoc Viet, director of Cao Son Coal, said, “We have mobilised equipment to maximise the exploitation of raw coal at the Cao Son mine. In 2021, we achieved a mining output of over 6.4 million tonnes.” Many miners feel that Cao Son Coal’s plan to increase output faces many challenges, especially considering the increasingly difficult and complex open-pit mining conditions. Similar to … [Read more...] about Power shortage worries increase hunger for coal
Vietnam participates more deeply in UN peacekeeping operations
The nation will play a more extensive role in future UN peacekeeping operations, including expanding the number of missions conducted by Vietnamese peacekeeping forces through forms of deployment. At the reception (Image source: qdnd.vn) Deputy Minister of National Defence Sen. Lieut. Gen. Hoang Xuan Chien made the statement during a reception held on August 12 in Hanoi for Pauline Tamesis resident coordinator of the UN in Vietnam. Deputy Minister Chien emphasised that this year is of great significance as it will mark the 45th anniversary of the country’s participation in the UN. History shows that Vietnam has closely co-ordinated with international organisations, especially the UN, in order to carry out a foreign policy of independence, self-reliance, multilateralisation, diversification, and being a responsible member of the wider international community. The Deputy Minister also acknowledged the goodwill and co-operation of the UN and their competent … [Read more...] about Vietnam participates more deeply in UN peacekeeping operations
Project to develop natural disaster-resilient community
An overview of the conference (Photo: VNA) Hanoi (VNA) – A project to develop a comprehensive model in building safe community against natural disasters in Vietnam , which is funded by the US Agency for International Development (USAID), was launched during a conference in Hanoi on August 11. The conference, jointly held by the American Red Cross Society, the US Red Cross Society, and others, aims to provide the project information to relevant stakeholders, and introduce the role of participating organisations in the project. The project, implemented from October 2021 to September 2023 in 16 communes and wards in Ha Giang, Son La and Thua Thien-Hue provinces, aims to enhance the capacity of the communal authorities and community organisations in supporting the community in preventing and minimising impacts from natural disasters as well as responding to the disasters, while improving the capacity of provincial authorities to coordinate resources for disaster … [Read more...] about Project to develop natural disaster-resilient community
Vietnam ready for talks with US on tax evasion investigation into Vietnamese steel pipes
Vietnam is willing to hold trade talks with the United States to timely solve arising problems regarding a U.S. anti-circumvention investigation into steel pipe products imported from the Southeast Asian country. Le Thi Thu Hang, spokesperson of the Vietnamese Ministry of Foreign Affairs, made the statement at a regular press briefing in Hanoi on Thursday following reports that the U.S. officially initiated an investigation into the case. Hang affirmed that the Vietnam-U.S. comprehensive partnership has witnessed progress in all fields in recent times, including in economy, trade, and investment. Vietnam is the leading trade partner of the U.S. in Southeast Asia, while the U.S. is the second-largest trade partner of Vietnam, with two-way trade turnover exceeding US$110 billion in 2021. “Vietnam advocates promoting economic, trade, and investment cooperation with the U.S. on the basis of freedom, fairness, and mutual benefits in accordance with bilateral agreements and … [Read more...] about Vietnam ready for talks with US on tax evasion investigation into Vietnamese steel pipes