“Our rhino horn reduction commercial will run consecutively for a six-month period starting January 2021,” said HSI Vietnam country director Tham Hong Phuong. “By reaching the targeted demographic of mostly affluent air travellers with our tailored campaign messages, we expect to achieve demand-reduction results. We strongly believe that reducing rhino horn demand will reduce the number of rhinos poached in Africa.” … [Read more...] about VIETNAM NEWS JANUARY 16
