5 step strategic marketing process

The visit, which took place on May 16-17, was one of the activities of the Vietnam - U.K. Friendship Year program in celebration of the 50th founding anniversary of bilateral diplomatic ties. In Manchester city, on May 16, the Vietnamese Embassy, in collaboration with KPMG Group, the Greater Manchester Chamber of Commerce, and the U.K. - ASEAN Business Council, organized the Vietnam and ASEAN Business and Trade Conference, which was attended by representatives from more than 50 British businesses interested in the Vietnamese market and those that are investing and doing business in Vietnam. Ambassador Long briefed participants on the Vietnamese market which has a stable political and social background, and a population of 100 million people with a golden population structure, and a dynamic, and rapidly and sustainably developing economy. He said that British businesses have an advantage in the Vietnamese market as their goods have good brands and are popular in Vietnam, and … [Read more...] about Vietnam enhances ties with U.K. localities

VinFast is going public through a tie-up with special purpose acquisition company Black Spade The electric vehicle (EV) arm of Vingroup made its debut on the US stock market by entering a business merger agreement with Black Spade Acquisition Company on May 12. The overseas listing represents a significant milestone, highlighting the company’s determination to establish a prominent presence and solidify its position as a major player in the EV segment, though it is still a loss-making group. Pham Nhat Vuong, chairman of Vingroup, said at its AGM on May 17, “At present, we have completed half of the listing process, with just a few remaining steps to consummate this transformative union.” Addressing the concern of when VinFast will attain profitability, Vuong offered insights into their strategic roadmap. “Previously, our long-term plan entailed enduring losses. However, with the backing of major shareholders, exemplified by our shift away from traditional petrol vehicles, … [Read more...] about No braking for VinFast in quest for superiority

Nguyen Thi Tra My, CEO of The PAN Group. — Photo courtesy of the group Nguyen Thi Tra My, CEO of the PAN Group, said that the group targeted reducing emissions, especially greenhouse gas emissions as one of the key tasks in its sustainable development goals. Greenhouse gas emissions in Viet Nam have increased significantly in recent years due to economic development and population growth. Following the global trend, the Vietnamese Government has been taking measures to reduce greenhouse gas emissions and adapt to climate change. The Government's effort to reduce greenhouse gas emissions requires the participation of businesses and also puts them in a challenge called “sustainability”. Nguyen Thi Tra My shared about this challenge. In 2022, after COP 26, the Vietnamese Government issued Decree 06/2022/ND-CP and Decision 01/2022/TTg, requiring enterprises to carry out greenhouse gas Inventory and Inventory Verification; together with the greenhouse gas emission reduction plan … [Read more...] about Sustainability – a vital trend in modern agriculture: PAN’s CEO