2 types of non traditional marketing

Currently, there are more than 70 million registered motorcycles in the Southeast Asian country with the figure projected to grow even larger in the future. In the first four months of 2023 alone, the country produced more than 1 million new motorcycles. Five major manufacturers: Honda, Yamaha, Suzuki, Piaggio, and SYM hold over 90% of the market share in Vietnam, manufacturers also export fully assembled models to international markets. VAMM said the stage has been set for Vietnam to become an attractive destination for motorcycle manufacturers in the Asia-Pacific region. Due to supply chain difficulties and rising trade tension between the U.S. and China, manufacturers have been shifting their investments to smaller markets in Asia to minimize risks. For example, the Japanese government has allocated a 2.2 billion USD fund in support of Japanese businesses relocating from China while the U.S. government has been calling for U.S. businesses to either return to the U.S. or … [Read more...] about Vietnam emerges as a major motorcycle market and manufacturing hub

A display of TAG Heurer at Saigon Centre. The company says Viet Nam remains their key market in the region. — Photo from Internet Swiss luxury watch brand TAG Heuer has recently announced that Viet Nam is one of their key markets in the Indochina region. Viet Nam is definitely the fastest growing developing market today so it is chance to invest in the market, said Cindy Lee, senior brand director exports of TAG Heuer. The company also affirmed that not only TAG Heurer but also other luxury brands now are focusing on the Vietnamese market. Among activities aimed at expanding the business in the country, the brand has recently celebrated the 60th anniversary of the Carrera. In a partnership between TAG Heuer and Swiss Master Time, five iconic Carrera heritage pieces from the 1950s to 1971 directly from TAG Heuer’s museum in La Chaux-de-Fonds, Switzerland, were showcased at Saigon Centre alongside a Porsche Carrera 911, marking a partnership between TAG Heuer Vietnam and … [Read more...] about Viet Nam remains key market for Tag Heuer

PM Pham Minh Chinh speaks at the meeting. (Photo: VNA) Hanoi (VNA) – Prime Minister Pham Minh Chinh on June 3 asked ministries, agencies and localities to push the three engines of export, investment and consumption in order to spur the country's economic growth in the time ahead. Speaking at an online regular meeting between the Government and localities, the leader stressed the need to remove obstacles to production and business, and help enterprises in administrative procedures , interest rates and market expansion. He also urged localities to accelerate the disbursement of public investment capital and the implementation of the socio-economic recovery and development programme as well as national target programmes, and focus on site clearance and material preparations for key projects. Apart from promoting domestic consumption, it is necessary to expand export markets, the PM said, highlighting other tasks such as effectively optimising free trade … [Read more...] about Focusing on export, investment, consumption to boost growth: PM

The Fruit and Produce Weeks help Hanoi's residents access and recognize branded products with clear origins. The Hanoi Industry and Trade has been working closely with other provinces and cities to bring many fruit and agricultural products with clear origins and good quality to serve the needs of residents. In recent years, through more than 100 delivery events and weekly fairs, Hanoi has actively supported other provinces and cities in promoting fruit, agricultural products , and specialties in the city. Many good products have been acquired from other provinces by consulting and obtaining support from large distribution companies in Hanoi, such as Aeon, Central Group, MM Mega Market, and others, to sell them in modern distribution channels, not only for the Hanoi market but also in foreign distribution systems such as Japan (AEON), Thailand (BigC). According to Tran Thi Phuong Lan, Deputy Director of the Hanoi Department of Industry and Trade, the department has … [Read more...] about Hanoi cooperates with provinces for safe fruits and farm produce supply

The Hanoi Technology Exchange's development aims to connect with the national technology exchange and technology centers worldwide. The construction and operation of the Hanoi Technology Exchange must be completed this year, the Hanoi Department of Science and Technology has been urged. The request was made by Hanoi People's Committee Deputy Chairman Le Hong Son during a recent meeting with the department to review its performance in the first five months of the year and outline plans for the rest of 2023. Le Hong Son, Deputy Chairman of the Hanoi People's Committee, addresses the event. Photo: Phuong Nga In 2022, the City Council approved the plan to build and operate the Hanoi Technology Exchange, which is expected to be pivotal in developing the science and technology market. It will serve as a platform for consulting, brokering, facilitating technology transfer, and technology trade. According to the plan, the exchange will operate under two … [Read more...] about Launch of Hanoi technology exchange this year

Hosted by the Vietnamese Embassy in Japan, the event is one of the major celebrations for the 50th founding anniversary of Vietnam-Japan diplomatic ties. In his remarks at the opening ceremony, Japanese Minister of Foreign Affairs Yoshimasa Hayashi affirmed the effective cooperation between the two countries in recent years, reflected in regular exchanges at all levels. Of these, the most notable one was Vietnamese Prime Minister Pham Minh Chinh's attendance at the expanded G7 summit in May this year. Vietnamese Deputy Minister of Foreign Affairs Le Thi Thu Hang said that as the largest-ever of its kind, the Vietnam Festival 2023 shows the wishes of governments, localities and people of the two countries to join hands towards the future, entering a new stage of development. Vietnamese Ambassador to Japan Pham Quang Hieu said that the annual festival in Tokyo offers an opportunity for the Vietnamese community in Japan and Japanese friends to exchange and enjoy Vietnamese music, … [Read more...] about Vietnam Festival 2023 kicks off in Japan

During the final days of April, Thuy Duong, a Hanoi resident, went on two cliff camping trips. Such tourism is not popular in Vietnam, and private tours for this activity are non-existent. Duong first discovered the concept of cliff camping around five to seven years ago through foreign travel websites, but it is only now that she has had the opportunity to pursue it. Duong's group embarks on a trekking trip through the Lan Ty Valley in the northern Lang Son Province in late April, 2023. Photo courtesy of Thuy Duong Her first adventure took place in Lan Ty Valley in Lang Son Province that borders China. Along with her friends, Duong engaged in various activities such as trekking through endemic forests and exploring caves. The highlight was camping on a cliff near the peak of Mat Than Mountain. The camp spot was in the middle of the valley, surrounded by mountains and forests. "It was difficult to reach the camp spot. There was heavy rain and thunder on our … [Read more...] about Cliff camping in Vietnam: an adventure amid stunning landscapes

There was this one comment I remember vividly: "It was such a pleasant surprise to learn that there were so many Covid-19 doctors who have a knack for writing." This reader articulated a sentiment I've held for a long time: many professionals in the medical field are adept writers and presenters. Thus, I am far from surprised, and indeed agree, with the fact that four of the 27 medical schools use national literature test results in their admissions processes. It is often overlooked, but the study of human nature is a common ground between the medical and literary fields. While medicine studies the human body in order to treat illnesses, literature describes and explains human behaviors in order to gain insight into the inner life. The medical field's goal is to prevent physical harm, but in many cases, the psyche and one's interpersonal relationships are often a source of that harm. And medicine, particularly psychiatry and psychology, plays a crucial role in providing people … [Read more...] about How literature can benefit medical schools

Minister of Information and Communications Nguyen Manh Hung presented draft amendments to the Law on Telecommunications before the National Assembly on Friday, arguing that the existence of OTT services in Vietnam means that there must be questions raised regarding their management in order to ensure service quality, safety and security. The draft therefore entails stipulations on the management of telecom services, including data centers, said Hung. The measures and forms of approval also aim to encourage new services to develop, according to the minister. Hung said the development of new satellite technologies has necessitated the completion of management policies regarding trans-national, satellite telecom services in Vietnam, "in order to ensure users’ interests in Vietnam." Le Quang Huy, head of the National Assembly’s Science, Technology and Environment Committee, said OTT services, in essence, use the Internet to provide applications like Zalo, Viber and Telegram. OTT … [Read more...] about Ministry must ‘manage’ Zalo, Telegram to protect users

Australian Prime Minister Anthony Albanese talks about  Vietnamese dishes at the lunch with young people. (Photo: VNA) Hanoi (VNA) - Australian Prime Minister Anthony Albanese had lunch at an eatery in Hanoi’s Old Quarter on June 3, where he tried the world-famous Vietnamese sandwich "banh mi", a favourite street food of many Vietnamese people and foreign tourists, and drank " bia hoi ", a locally brewed beer often used by Hanoians on hot summer days. "Banh mi" is ranked 7th among the best street foods in the world by TasteAtlas, a website dedicated to discovering fresh ingredients, traditional dishes, and authentic restaurants around the world. Australian Prime Minister Anthony Albanese is briefed on how to make a "banh mi". (Photo: VNA) CNN Travel has also included "banh mi"  among its top 24 sandwiches in the world in 2023. According to the website, Banh mi can be easily found at street vendors and food carts everywhere. This is not only a popular … [Read more...] about Australian PM savours Vietnamese foods, drinks locally brewed beer