Apple store online: a game-changer for tech enthusiasts?

May 18 marked a significant milestone as Apple unveiled its highly anticipated online store in Vietnam.

The Apple Store Online promises a refined shopping experience, offering a host of exclusive benefits and personalised services to Vietnamese consumers.

Tim Cook, CEO of Apple, took to Twitter to announce the launch, "Apple Store online officially went into operation in Vietnam from today. We excited to bring the best at Apple to even more customers around the world.”

Deirdre O'Brien, Apple's senior vice president of Retail, said: "We are honoured to have the opportunity to expand in Vietnam, and extremely excited to be able to provide Apple's superior care and support to our customers with the launch of the online Apple Store."

From May 18, technology enthusiasts and Apple aficionados across Vietnam can access the virtual storefront, brimming with an array of Apple devices, accessories, software, and services. With the convenience of a personal account, users gain access to a curated selection, tailored to meet their individual needs.

Venturing into the online retail landscape, Vietnam becomes the sixth country in Southeast Asia to embrace the Apple Store Online, joining Singapore, Thailand, Indonesia, the Philippines, and Malaysia.

This occasion solidifies Vietnam’s emergence as a thriving market for global tech giants, with Apple now catering to the nation’s growing demand for state-of-the-art technology.

While the Apple Store Online presents products at premium prices in comparison to traditional retail channels, customers are rewarded with unparalleled value.

For instance, local media reported that the latest iPhone 14 starts at a price of VND22.4 million VND, commanding a premium of VND3 million over retail offerings. Likewise, accessories like protective cases, chargers, and stylish Apple Watch bands bear a slight premium of VND100,000-300,000.

Beyond higher prices, the Apple Store Online sets itself apart by offering nationwide free delivery services, an invaluable convenience.

Regardless of location, customers can have their desired Apple products delivered directly to their doorstep, without additional charges. Even items as modestly priced as chargers and cables benefit from this customer-centric policy.

For customers residing in bustling hubs such as Hanoi and Ho Chi Minh City, Apple’s online store grants access to a remarkable same-day delivery service for popular devices like iPhones, iPads, and MacBooks.

Meanwhile, customers in other provinces can expect their orders to arrive within two to five days. While the delivery period may extend slightly beyond that of traditional retailers, who often boast swift delivery within hours or a few days for other regions, the Apple Store Online remains dedicated to efficient fulfilment.

While local retail establishments tend to prioritise popular options, limiting inventory to avoid stagnation, the Apple Store Online liberates customers with a vast array of accessories, spanning a myriad of styles, colours, and functionalities. Users can effortlessly select and customise their device setup, ensuring every detail aligns with their unique preferences.

Embracing the spirit of personalisation, the Apple Store Online provides an exclusive opportunity for customers to engrave iPads and AirPods with customised text or characters, all at no additional cost.

This highly sought-after feature has captured the imagination of Vietnamese users, fuelling their anticipation for online purchases from Apple. Although the personalisation service may slightly extend delivery times by a few days, the added touch of uniqueness and individuality promises to be well worth the wait.

In line with its commitment to environmental sustainability, the Apple Store Online introduces a trade-in programme, allowing customers to exchange their old Apple devices for credit towards new purchases.

While similar to the trade-in services offered by physical retail outlets, Apple’s programme in Vietnam exclusively accepts Apple products, underscoring the company’s dedication to fostering a circular economy and responsible electronic waste management.