Tinder South East Asia, in collaboration with mental health app Intellect, has launched the mental wellbeing initiative #BeThereForYou. The collaboration offers free mental health resources and access to therapy sessions to its members in the region.
Through this initiative, Tinder hopes to encourage members to show themselves some love and take care of their own mental wellbeing. Starting from Wednesday and running until November 15, 2021, existing and new Tinder members in Indonesia, Malaysia, Philippines, Singapore, Thailand and Việt Nam can sign up for free 6-month access to Intellect. The app provides a range of self-guided programmes developed by a panel of clinical health experts and free live coaching sessions led by certified behavioural health coaches.
"As our members adjust to the new normal, we recognise that taking care of one's emotional well-being is of foremost importance. Our members are being more vulnerable in their Tinder bios and self-love is an important first step in making new connections. Working with Intellect, we hope to bring to our members in Southeast Asia an accessible way for them to check in on themselves," said Gaurav Girotra, General Manager of Tinder & Match Group, Southeast Asia.
"We see a surging need for mental health support globally and across different demographics, especially among Gen Z. We're very excited about our partnership with Tinder to comprehensively push mental wellbeing support to Gen Z users across Southeast Asia, where millions more will now have access to relatable support in their daily lives," said Theodoric Chew, CEO and Co-founder of Intellect.
More than half of all Tinder members are Gen Z (18 to 25-year-old young adults). The emotional impact of the pandemic has accelerated a new normal in every aspect of their lives. It has led to Tinder members being more vulnerable and mentions of 'self-love' have increased in Tinder bios by 200 per cent in Việt Nam. More and more profile opening lines are expressing that they are on a "journey of self-love" and "if you can't love yourself, how would you love somebody else?" — VNS
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