The move ended a retail brand name that has been familiar with local customers for the past 22 years.
Central Group Vietnam, the owner of the retail chain Big C Vietnam, has announced its decision to rename the brand into GO! and Tops Market, officially ending a name that has been familiar with local customers for the past 22 years.
| Big C supermarkets are now renamed into Tops Market. |
The change was actually delayed by nearly five years against Central Group's original plan. In 2016, the Thai-based group had completed the acquisition of Big C Vietnam from France's Casino Group.
Central Group is entitled to use the Big C brand in 10 years, but it wanted to change the name right after completing the deal. However, the transition was not easy due to the prestige of Big C brand among local customers.
Starting from March 1, 2021, three Big C supermarkets in Ho Chi Minh City, including Big C An Phu, Big C Thao Dien and Big C Au Co have changed their names to Tops Market.
In Hanoi, the four Big C super markets, including the Garden, Ha Dong, Nguyen Xien and Le Trong Tan, are scheduled to complete the change into Tops Market in this third quarter.
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