PurpleAsia, one of Viet Nam’s leading strategic branding, design and PR consultancies, received four awards on January 14 at the Transform Awards Asia ceremony, an annual acknowledgement and celebration of the region’s most outstanding brand work.
The awards ceremony was hosted by global magazine Transform. The event provides a platform to benchmark and showcase work being done across the region. From large global agencies to more boutique consultancies, the awards recognise excellence and reward innovation in branding.
PurpleAsia was awarded for their contribution to four projects, receiving the Silver Award for ‘Best Use of Copy Style or Tone of Voice’ for Hoiana Hotel & Suites in Da Nang Province; the Bronze Award for ‘Best Development of a New Brand within an Existing Brand Portfolio’ for nanoHome under the Nanoco umbrella; the Bronze Award for ‘Best Visual Identity from the Food and Beverage Sector’ for Ruby Wong at Admiral Hotel Manila – within the MGallery Collection – and a Highly Commended Award for The River Thu Thiem by Refico in HCM City.
Matt Millard, Founder and CEO of PurpleAsia, said: “Playing a role in creating brilliant brands like Hoiana, nanoHome, Ruby Wong, The River Thu Thiem, and so many others are the reason we’re excited to go to work every day. As the saying goes, ‘A product can quickly become outdated, but a successful brand is timeless’.”
PurpleAsia is an integrated branding, marketing, PR, and digital consultancy focused on creating brave, brilliant brands.
The consultancy works across a broad spectrum of categories, from creating new brand identities and design systems to overhauling and refreshing existing brands, excelling at brand experience for lifestyle and luxury clients. For almost 20 years, PurpleAsia has worked with the top names in real estate, hospitality and tourism, luxury, retail, beverages, motoring, international education, finance, and golf. — VNS
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