KUALA LUMPUR, MALAYSIA - Media OutReach - 3 December 2020 – Malaysia’s entertainment scene has reached new heights as it celebrates a partnership between leading streaming platform for emerging markets; WeTV and the nation’s integrated media powerhouse, Media Prima. This significant milestone will see both parties working hand in hand to offer rich on-demand experiences to locals and viewers across Asia, boosting local content offerings for both parties. This partnership entails a licensing deal that enables WeTV’s acquisition of both exclusive and library titles from Media Prima, beginning 26 November. Since January 2020, WeTV Malaysia has seen a viewership growth of more than 10-fold, positioning it as one of the nation’s leading streaming platforms. The entertainment scene is taking the initiative to adapt to digitalisation with the rise in digital consumers as the masses are shifting from the traditional means of media consumption to more on-demand offerings and services. As a result of this partnership, a variety of content from Media Prima will be readily available on the WeTV platform, paving the way for more Media Prima consumers to access on-demand local content offerings. This content will not only consist of library titles formerly aired through Media Prima’s channels but also brand new… Read full this story
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