Biscuits being household products are associated with family time and Advani has turned into a household name, fitting within the family values of Priyagold which makes this association natural. The brand believes Advani strikes the balance between the diverse demographic markets.
Advani’s appointment as the brand ambassador is a positive aspiration for the brand, that encompasses a follower base ranging from kids to older adults.Read also: The Name Game: Picking a Brand Name that Sounds Right
Shekhar Agarwal, director, Priyagold said, “Priyagold is extremely happy to welcome Kiara Advani on board as she perfectly fits the bill of the mass appeal as well as standing out amongst the crowd with her impeccably distinct qualities. We are glad she understands our vision and shows the same belief as our faith in her.”
“I have fond memories associated with the brand, as a consumer myself, I have enjoyed the varied range of products it offers. It is a pleasure to be a part of the Priyagold family and not just relive those cherished moments but also try to deliver the faith I have in the products to a wider group,” Advani said.
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Priyagold ropes in Kiara Advani as its brand ambassador have 299 words, post on brandequity.economictimes.indiatimes.com at November 5, 2020. This is cached page on Talk Vietnam. If you want remove this page, please contact us.