Selling goods through live streaming, which has exploded in the Chinese market, has become popular in Southeast Asia, including in Vietnam, reported Nhip Cau Dau Tu (nhipcaudautu.vn). Appearing in Vietnam in late 2018, selling goods through live streaming promises to become a leading sales platform for online retailers. Selling goods through live streaming, which has exploded in the Chinese market, has become popular in Southeast Asia, including in Vietnam. Livestreams are organized two days every week, with up to three each day. Meanwhile, Lazada ran ‘An tam mua sam tai nha’ (enjoy shopping at home). The e-commerce site has only a few livestreams within one day, but organizes livestreams on many days a week with many different topics. Revenue on the days when they organize live streaming is much higher than ordinary days. Livestream in combination with games can increase the number of interactions. Translated by Kim Chi Online sales rise sharply amid pandemic As Vietnamese are now favoring ‘contactless purchases’ in Covid-19, online sales have increased rapidly. Wood industry to promote online sales to find new markets Domestic wood processing enterprises are urged to use more online commercial channels to find new markets and customers, especially during the COVID-19… Read full this story
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