Coffee and book shops finds market share in coffee shop business sector in Vietnam A niche market Le Bros, a brand consultancy, marketing, and public relations company and the biggest event organiser in Vietnam, has launched the Dep Café shop at Hanoi’s book street in Hoan Kiem district. This makes the firm’s second coffee and book shop in Vietnam after its first shop in Ho Chi Minh City in early 2016. The launching of Dep Café comes in the wake of the coffee and book shop model with brands like Café Sach Dong Tay in Dong Da district, Heritage Space in Cau Giay district, The Pride Hai Phat in Hadong, Le Petit Café in Hoan Kiem, and Book’n Coffee in Hai Ba Trung, among others. These coffee and book shops are just the place for people, especially young people, looking for a miniature library in order to immerse themselves in their favourite books next to a steaming cup of coffee. According to Euromonitor’s report, the coffee chain model in Vietnam see an average increase of 7 per cent per year. To date, there are 26,000 coffee stores across the country, 3 per cent of which are operating under the coffee… Read full this story
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