The Wínk brand reflects a young, modern, and confident Vietnamese identity Wínk Hotels, a sleek, chic, and vibrant lifestyle brand, locally born and locally positioned to tap into the booming youth travel market in Vietnam, is poised to redefine affordable luxury across the country as it readies to open its debut hotel later this year. Conceived by developer Indochina Kajima and operated by Indochina Vanguard (both joint-venture companies with Indochina Capital, Kajima Corporation, and Vanguard Hotels, respectively) and designed by AW2, Vietnam’s first homegrown, international-standard hotel chain will personify the dynamic generation emerging throughout Indochina, catering to their fast-paced lifestyle and immersing them in each destination. Fuelled by economic growth and the advent of low-cost carriers, domestic tourism in Vietnam grew 22 per cent per year from 2014 to 2019, registering 85 million domestic travellers last year. Even now, as COVID-19 containment measures disrupt international tourism, Vietnam’s successful management of the virus and the quick re-opening of the economy have prompted greater emphasis than ever on domestic tourism to spur growth. Wínk Hotels has long had the domestic market in its sights and with 48 per cent of Vietnam’s 96 million population under the age of 34, the brand is set… Read full this story
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