BENGALURU: Customers ordering food online are spending about 25-30% more per takeaway, even as overall volumes continue to recover, touching about half of pre-Covid-19 numbers, according to food delivery platforms, restaurants and analysts.The recovery in order volumes, coupled with increase in order value, has led to overall sales bouncing back by 60-65%, they told ET.The rise in order value is because larger quantities are being ordered with many families working from home, online food delivery platforms Swiggy and Zomato said.Other reasons for the increase include sustained intent by consumers to buy from known brands with a set hygiene protocol, as well as the launch of home-delivery by many premium restaurants who were earlier strictly dine-in.Some of the growth is also attributed to promotions and discounts making a comeback.The ThickShake Factory, for instance, has managed to open only about half of its network of 110 stores, but has recovered about 35% of pre-Covid-19 sales.“Initially, the consumers had misinformation around safety of consumption of cold beverages and ice creams. Now people have separated rumours from facts,” Yeshwanth Mocherla, Founder, ThickShake Factory told ET.The upward swing comes in a quarter where Zomato and Swiggy saw a significant dip in orders to less than… Read full this story
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