E-commerce and FMCG markets shaken by outbreak, illustration photo Nguyen Huy Hoang, commercial director at market research firm Kantar Worldpanel Vietnam, told VIR that the spread of the virus has led to an increased health consciousness among Vietnamese consumers. In order to stay safe and protect themselves, people are avoiding crowds in their daily activities. As such, shopping traffic could be reduced, perhaps impacting retail and fast-moving consumer goods (FMCG) sales in the short term. He added that spending on dining out and other activities outside the home would be reduced during the epidemic, but FMCG for in-home consumption is expected to sustain growth. Household cleaning and hygiene products such as hand wash, sanitiser, and tissues have also experienced a rise in sales. Healthy foods like fruit and fruit juices that help strengthen the immune system will see an upward trend, and consumers also have a tendency to stock instant foods such as instant noodles, sausages, and snacks, especially in areas with confirmed cases. “In terms of retail, smaller, clean, nearby shopping spaces such as street shops, minimarkets, and convenience stores will be temporarily preferred to wet markets or larger supermarkets,” Hoang said. “This situation is also significantly increasing the… Read full this story
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