At the second position, there is Chinese technology company Xiaomi with a 14.6% market share due to 12.4 million unit shipments. IDC suggests that Xiaomi shipped more than 10 million of Mi Band lineup during the quarter. It is also said to significantly expand its global reach by targeting countries in the Europe, Middle East, and Africa (EMEA) region. The company has seen a 66.1% growth year-over-year.
At the third place, South Korean tech giant Samsung registered 156.4% year-over-year growth. The company shipped 8.3 million units and stood at 9.8% market share. IDC says that Samsung’s strategy to club the smartwatch and Galaxy Buds with its smartphones has paid off. “To date, the company has been able to successfully bundle its smartwatches and Galaxy buds with its smartphones and this strategy has paid off as many carriers around the world helped promote Samsung’s lineup,” said IDC.
At the end of Q3 2019, Huawei has seen the highest year-over-year growth of 202.6% compared to all players. The company that ranked fourth in the list thanks to a strong performance in its home country of China. It captured 8.5% marketshare and shipped 7.1 million units globally in this quarter.
Lastly, Fitbit raked up 4.1% marketshare with a minuscule gain of 0.5% year-over-year.
Overall, the global shipments of wearable devices totalled 84.5 million units delivering year-over-year increase of 94.6% and a new record for shipments in a single quarter. IDC suggests that the increase in the wearable market is driven by new products in the hearables market.
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