Speaking at the opening ceremony, Toru Kinoshita, Chairman of the Vietnam Automobile Manufacturers Association (VAMA), said Vietnam is becoming a promising auto market due to its steady economic growth and growing population.
According to the Vietnam Automobile Manufacturers Association, auto sales expanded 18.4 percent to 230,334 units between January and September, explaining its attractiveness to car manufacturers. US carmaker Ford, for example, announced at the auto show that it is making every effort to bring at least one new model to Vietnam every year. Ford unveiled new models such as the big Explorer or mid-level Everest, and the urban EcoSport.
This year's show featured 100 models from Audi, Ford, Honda, Jaguar, Land Rover, Lexus, Mercedez-Benz, Mitsubishi, Nissan, Subaru, Suzuki, Toyota, VinFast, Volkswagen, and Volvo. It also had 200 booths set up by supporting industry brands. In addition to showcasing their latest models and advanced technologies, automakers offered post-sale services to attract customers.
Taking part in the exhibition for the first time, rising new Vietnamese brand VinFast entertained visitors with state-of-the-art technology shows such as X-ray scans of the vehicle components and technology, factory tours using virtual reality, and a unique game on an F1 racing track simulator.
Audi made its largest product launch in Vietnam with six new models: A6, A7, Sportbak, A8L, Q2, Q3, and Q8. British luxury sports car brand Jaguar Land Rover introduced a new importer in Vietnam and launched new Range Rover Evoque.
Mercedes-Benz's booth was filled with high-class sedans and SUVs like the Mercedes-AMG G63, GLC, Mercedes-Maybach S560, Mercedes-Maybach S450.
Chinese-owned Swedish luxury brand Volvo rolled out its award winning XC90, the XC60, XC40 and S90 models. Discussing VMS 2019 and the Vietnamese automobile market, Vice Chairman of Ho Chi Minh City's People Committee Tran Vinh Tuyen said the increasing demand for car travel helps motivate the auto market in Vietnam with 300,000 units expected to be sold in 2019.
According to Laurent Genet, a representative of the Vehicle Importers Vietnam Association (VIVA), in the first nine months of 2019, the domestic automobile industry has witnessed many changes. The State issued encouraging policies for the industry, which helped boost investments in vehicle assembly chains and also create fair competition in the import market. Genet noted that car retail prices in Vietnam had dropped.
The five-day auto show covering an area of over 20,000sq.m attracted some 200,000 visitors and millions of live
streaming video viewers.
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