It will be hosted by Hanoi’s administration at Ly Thai To Park near the Hoan Kiem (Sword) Lake.
The festival will feature a cultural exchange program that will introduce the popular tourist attractions in Kanagawa, south of Tokyo.
Another highlight will be a folk program at the Hanoi Opera House on November 17, showcasing traditional Japanese arts. Several music shows will be organized from 1 p.m. to 3:30 p.m., and from 6 p.m. to 8:30 p.m. the same day.
Popular Vietnamese signer Noo Phuoc Thinh will attend the festival while Japanese singer Ueno Yuka will serve as its ambassador.
Money collected from entrance tickets (VND100,000 or $4.3 per person) will be donated to Nguyen Dinh Chieu School for the Blind.
An investment promotion conference will also be part of the festival.
Japan is third largest source of market for Vietnamese tourism, after China and South Korea. More than 600,000 Japanese visited Vietnam in the first ten months of this year, up 15 percent from a year ago.
According to a July report from the Japan Association of Travel Agents, Vietnam came in fifth on the list of top 10 summer destinations for Japanese tourists.
Convenient air links have made Vietnam one of the most favorite tourist destinations among Japanese tourists.
Just last week, Vietjet Air commenced its latest international service between Da Nang City in central Vietnam and Japan’s Tokyo through the Haneda International Airport, marking the low-cost airline’s fifth route between the two countries.
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