YouTube creators need to get millions more views than late-night TV shows in order to appear in YouTube’s Trending section, according to a study conducted by a YouTube channel popular among creators. The Trending section appears on YouTube’s homepage and can potentially direct thousands of views to a video, but YouTube seems to make it far harder for individuals to be featured than for large brands. Using data scrapped from 40,000 videos, the study found that creators, like Logan Paul, need to reach about 11 million views on a video before it hits the Trending section. Comparatively, segments from TV shows like The Tonight Show only need a couple hundred thousand views. “No matter how often [Paul] uploads, he’s a lot less likely to trend frequently than someone like ESPN, whose barrier to Trending is about 500,000 views,” says Stephen, who goes by his first name and ran the study for his analysis channel Coffee Break. The difference is vast — Paul trended four times over the roughly 18-month period that Stephen scrapped data from, while ESPN trended 85 times. Stephen noticed something similar for channels that YouTube’s internal system categorizes as news: 95 percent of news that appears on… Read full this story
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