The number of Vietnamese people making mobile payments in stores is growing fastest, according to a survey by PcW. Viet Nam tops the world in growth of mobile payment users. Graphics designed by VGP The survey shows that the percentage of consumers using such services in-store increased by 24 percentage points to 61% in 2019. Meanwhile, in the Middle East, the percentage grew by 20 percentage points, to 45% and 34% of consumer paid for purchases using mobile payment in-store, up from 24% a year earlier. The findings confirm that smartphones have become to go-to technology for online shopping, with 24% of global sample using a mobile phone to shop at least weekly, compared with 23% using a PC and 16% using a tablet. As consumers become more familiar with and trusting of digital technology, they are going online for other services too. About 51% of the survey respondents paid bills and invoices online in 2018. Many younger consumers also go to online sources first for news and current affairs and 39% of them said they go directly to social media for information, compared with 25% overall. Viet Nam ranks 25th out of 39 countries and territories in terms of… Read full this story
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