More vegetables. Cocktails with less alcohol. Pickled everything.
Annual food forecasts always arrive carrying the clean, healthy pine scent of New Year’s resolutions. The good news: There will be cheese tea. And salad robots, according to prognosticators.
As we pored over dozens of lists handicapping the next big food trends, and interviewed the people who get paid to drill into consumer behavior, we kept in mind that everyone could be dead wrong. Food forecasting is not a science, or even an art. Still, the game is a fun one.
Here are some of the most intriguing guesses at what and how Americans will be eating in the new year.
The next big lettuce
The great romaine scare of 2018 — a strain of E. coli that was eventually traced to a reservoir in California — has helped make lettuce ripe for a new star in 2019. The current darling of the restaurant salad, Little Gem lettuce, was denounced this month as overexposed by New York magazine’s restaurant critic, Adam Platt.
Expect to see little-known varieties showing up on menus, and an explosion in lettuces grown hydroponically, many of them in urban container farms. Some chefs are rallying around celtuce, a lettuce with a leafy, bitter top and a stalk that’s kind of a cross between celery and asparagus. Chinese cooks know it as wosun. Even wild weeds like dandelion greens or sorrel may get a shot. Whichever wins, kale is still over.
The thing you will try against your better judgment
Cheese tea, an import from Taiwan, will hit the American mainstream this year. Green or black tea is sipped through a cap of cream cheese blended with cream or condensed milk, which can be either sweet or slightly salty. It’s already a hit in San Francisco, where they make it with Meyer lemon and mascarpone.
The big health fix
Anything to do with your gut flora. That means you can expect more ways to ingest probiotics and prebiotics and foods designed to improve the bacterial health of your intestinal tract, according to several grocery store chains and wellness market analysts. As the obsession with digestive health dovetails with the fascination for fermenting, kimchi, sauerkraut and pickled things will work their way into new territory. Smoothies with kefir will be popular, and kombucha will show up in unexpected places like salad dressings.
The hot diets
Diets that emphasize fat over carbohydrates will continue to dominate. Instagram says video posts using the hashtag “keto” — the name of a high-fat, low-carb diet — grew fivefold over the past six months. Hannah Spencer, a registered dietitian who tracks the food service industry for the market research company Mintel, said the keto diet might be losing its edge. Still, she added, restaurants will add more low-carb options. The term “pegan” — a cross between a paleo and a vegan diet — will take hold. Pinterest says the number of searches for the term rose 337 percent in the past six months.
At the bar, lighter wines, natural wines and drinks with less or no alcohol will be popular. Americans ages 18 to 34 are more interested in spirit-free cocktails than any other demographic group, according to Mintel. As a result, bartenders will replace high-alcohol liquors like gin with lower-alcohol wines like prosecco in mixed drinks, and make more use of shrubs, craft vermouths, botanicals and distilled nonalcoholic spirits like Seedlip. This may force bars to try to come up with better names than the no-jito or the no-groni. Outlier prediction: Forbes magazine is betting that the breakfast cocktail will be big.
The case against waste
With the plastic straw and the plastic bag increasingly out of fashion, restaurants, food manufacturers and groceries will face new pressure to reduce other packaging waste. In a recent Mintel survey, 36 percent of diners said they wanted restaurants to cut back on packaging. (The number is even higher among baby boomers.) Restaurants that serve food on plastic with disposable cutlery will have an incentive to invest in reusable plates and forks. Cutting waste in the increasingly robust carryout and delivery markets will get new attention, too.
The plant-based main course
Substantial vegetable entrees will become a fixture on restaurant menus, in the way that alternatives to dairy creamers became standard at coffee bars a few years ago. Many diners have started to eat less red meat or abandon animal protein altogether, whether for health, environmental or ethical reasons. A few corporations have banned meat consumption on their campuses. In Los Angeles, a member of the City Council this month proposed a law that would require a substantial vegan protein entree be available at movie theaters and other large entertainment centers.
The tech advancement you’ll hate until you need it
Salad-making robots will show up in hospitals and airports, where freshly made food is not easy to find at all hours. The systems rely on chilled containers of fresh ingredients that are restocked during the course of the day. Push a few buttons on a keypad and the robot makes a custom salad topped with dressing.
The hope for dope
Major food and beverage companies are researching ways to get THC, the psychoactive component of marijuana, and cannabidiol, a part of the plant that may have therapeutic properties, into more food and drinks.
The new ‘It’ vegetable
It’s a tie between mushrooms — which have acquired what food marketers call a health halo and are expected to pop up in teas, desserts, jerky and cocktails — and sea vegetables, which most people just call seaweed. Consumption of seaweed is growing 7 percent annually in the United States, James Griffin, an associate professor at Johnson & Wales University, told Nation’s Restaurant News. It checks all the boxes: healthful, environmentally sound and full of umami.
The new ‘It’ cuisines
It’s a tossup. The market research firm Technomic says popular dishes will come from eastern Mediterranean nations like Lebanon, Syria and Turkey. Baum & Whiteman, a consulting firm based in New York, is betting on food from the “Stans” — Kazakhstan, Tajikistan and Uzbekistan. The global buyers for Whole Foods Market have money on flavors from the Pacific Rim. San Francisco food consultant Andrew Freeman is calling it for Georgia, with its Instagrammable star, khachapuri — the cheese-filled bread boat topped with a runny egg.
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