By Tim Hepher
PARIS (Reuters) – Airbus has launched a strategic review to outline changes under incoming chief executive Guillaume Faury as it faces industrial challenges and prepares for overdue modernisation, industry sources said.gi
The “Airbus Next Chapter” review involves a team of planners working outside the normal strategy organisation in pursuit of a break from years of industrial problems, management feuds and an ongoing bribery scandal.
It is being led by investor relations chief Julie Kitcher in what one insider described as a signal to financial markets that profits will be embedded in strategy, as the once state-sponsored European project marks its 50th anniversary.
Planemaking boss Faury, who becomes CEO when Tom Enders retires next April, “wants to go fast and introduce a new state of mind; he wants to turn the page on the past,” a person familiar with the company said.
Airbus declined comment on the review, which is designed to war-game strategic decisions and possible structural changes.
Founded in 1969, Airbus <AIR.PA> has risen to compete on a par with Boeing and is one of Europe’s leading exporters.
But its growth has been punctuated by Franco-German tensions, personal rivalries and most recently a crippling bribery investigation that accelerated management departures.
The review may address how Airbus can meet demand by sharply ramping up production of jets like its A320. One previous taboo that may come up for discussion is a fragmented production system securing jobs in Britain, France, Germany and Spain.
The A320 is the lifeblood of Europe’s largest aerospace group, described by operations chief Tom Williams, who retires later this month, as the “golden goose”.
Executives are warning Airbus must not find itself lacking in proven technology for the A320’s successor after 2030, as it had been in wide-bodies when Boeing launched its 787.
For now, Airbus is winning a bigger slice of the market on the A320 but some analysts say it has fallen behind Boeing in manufacturing techniques – a gap that could grow if Boeing launches a mid-market jet with a new factory system.
The review may study how Airbus can compete with Silicon Valley for talents in the digital era, while handling a wave of departures through retirements and a board-driven clearout.
Spurning global firms that typically work for Airbus, Faury has brought in Zurich-based consultants Egon Zehnder who are better known as head-hunters.
The roll-call of scheduled retirements continued this week as Alberto Gutierrez was named head of military aircraft as Fernando Alonso steps down after stabilising the troubled A400M.
Programmes chief Didier Evrard, who led two of Europe’s most ambitious projects, the Storm Shadow/SCALP cruise missile and A350 jetliner, is due to retire this month and will be replaced by an internal candidate from services or engineering.
Some changes are happening already, with Airbus switching its quality-control chief this week after a series of snags.
(The story has been corrected to remove the word “former” in third paragraph to clarify Kitcher’s position)
(Reporting by Tim Hepher; Editing by Keith Weir/Adrian Croft)
- Qantas picks Airbus over Boeing to carry out the world's longest flights
- Australia vs New Zealand 1st Test: Australia Crush New Zealand To Win Day-Night Match In Perth
- Bamboo Airways mulls lease of Airbus A380 for non-stop US service
- How America's clean coal dream unravelled
- ZDNet's top enterprise CEOs of the 2010s
- HEINEKEN Vietnam supports clean water supply in Lai Chau province
- Fire Emblem: Three Houses review – fantasy combat meets college soap opera
- Decade in Review: Most Memorable NASCAR quotes of the 2010s
- Returning to work after a break? 5 tips for you
- This may have been Tesla CEO Elon Musk's first car
- Here’s how much increment Microsoft CEO Satya Nadella got
- Expectations are high for UKRI, the United Kingdom’s new £6 billion research behemoth
- ‘Breaking Bad’ Movie Review: ‘El Camino’s A Flat Tire That Covers No New Ground
- OnePlus 7 Pro review: Plus one for the features and the cost
- Why Apple CEO Tim Cook thinks smartphone industry is yet to peak
- Samsung Shape M7 review
- Tata Altroz First Drive Review: More to it than Just Looks?
- Inside Katie Price's £44-a-night New York hotel where guests have complained of 'filthy rooms, mouldy bathrooms and cockroaches crawling in the shower'
- Apple CEO Tim Cook says monopolies are not bad as long as they are 'not abused' (but claims the tech giant isn't one anyway)
- Brighton and Hove Albion 0 Crystal Palace 0: Hodgson's men keep first clean sheet
Airbus strategy review augurs clean break under new CEO have 729 words, post on www.euronews.com at December 13, 2018. This is cached page on Talk Vietnam. If you want remove this page, please contact us.