By Dang Khoa  October 3, 2018 | 03:26 pm GMT+7 People now spend less time watching television and more time on the internet. Advertisers are looking to use blockchain and artificial intelligence to reach customers efficiently and effectively. Digital advertisers believe that the two technologies can help businesses acquire a better understanding of customers’ behaviors, habits, interests, and needs. “Blockchain can be a game changer when it comes to marketing,” blockchain consultant David Lang said. Blockchain helps brands not only reach the right customers more effectively, but also accurately measure performance of each advertising campaign. Bigbom has rolled out Bigbom Ads, Bigbom Contract and Bigbom Marketplace as solutions for advertisers who want to use blockchain in digital campaigns. Bigbom Ads is a platform optimized for all advertisers looking to maximize ROI and cut costs, Bigbom Contract helps businesses reduce exposure to business risks and Bigbom Marketplace helps list jobs in the advertising industry. Advertisers worry they can no longer reach customers since people now spend less time watching television, and have their hopes pinned on blockchain as an innovative way to better reach them. For instance, Hanoians spend an average of 3 hours 49 minutes online per day but only 2 hours 25 minutes in front of the TV. A recent study by Kantar Media Vietnam discovered that 84 percent of people in the four major cities of Hanoi, Saigon, Da Nang, and Can Tho spend more time browsing the internet than watching TV.