At a press conference to introduce the festival in Hanoi on August 16, Nguyen Thanh Hong, director of the Quang Nam provincial Department of Culture, Sports and Tourism, said the event will draw more than 2,000 artisans, artists, actors, actresses, amateur athletes and local people representing 20 of the central region’s ethnic minority groups. A wide range of activities will be held during the festival with highlights of cultural and art programs, a presentation of traditional costumes and a demonstration of the groups’ traditional festivities and rituals. There will also be an exhibition of unique cultural products and cuisines of ethnic minority groups, a traditional sports program and activities to advertise the region’s tourism. The national culture, sports and tourism event intends to honour the special cultural value of central ethnic minority groups and provides a chance for participants to share experience while raising awareness of the importance of preserving and protecting traditional cultural values in the new period to consolidate the great national unity. The opening ceremony of the festival is scheduled for 8pm on August 24 in Tam Ky City.