Nhip Cau Dau Tu quoted its sources as reporting that the deal began half a year ago and LINE is now holding a controlling stake in the Tre Tho Information Service JSC, which runs webtretho.com. Established in 2002, and receiving investment capital from IDG Ventures, webtretho.com is now a forum for women with the highest number of visits. According to similarweb, there are over 13 million visits to webtretho each month and the forum ranks 91st out of 100 most visited websites in Vietnam. Webtretho.com has annual revenue of US$2 million. IDG Ventures once planned to use webtretho.com as a ‘springboard’ to join the e-commerce market with beyeu.com (products for mothers & kids), lamdieu.com (cosmetics) and foreva.com (underwear), but the projects failed. LINE, a subsidiary of Naver, is a familiar name to Vietnamese. It appeared in Vietnam in 2012-2013, when messaging apps boomed. LINE was one of the apps, competing fiercely with Kakao Talk, Viber, Zalo and Facebook Messenger. LINE left Vietnam to focus on its four key markets in Asia – Japan, Thailand, Taiwan and Indonesia. It has 168 million users a month in the four markets which bring US$1.5 billion in revenue. Acquiring the webtretho.com stake, LINE may… Read full this story
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