US coffee giant Starbucks on Thursday launched a new product called Teavana frozen teas in the Asia market, including Viet Nam.
The event follows the initial launch of Teavana last year, which brought Starbucks’ modern tea experience brand to Asia for the first time.
The new beverages combine Teavana teas and botanical blends with premium ingredients like matcha and yuzu, hibiscus and pomegranate.
Starbucks Teavana frozen teas are available at Starbucks stores across Viet Nam with two flavours of teavana: frozen hibiscus tea with pomegranate pearls and teavana frozen matcha lemon yuzu.
“We want our customers to experience tea like they’ve never imagined. Drawing our inspiration from a love of tea in Asia and from popular new flavors,” Patricia Marques, general manager of Starbucks Viet Nam, said.
“This year, Starbucks takes innovation in flavors and texture to the next level with a unique frozen tea platform to satisfy the growing sophistication of consumer preference,” she said.
Starbucks Teavana frozen teas have been developed exclusively for customers across Asia, delivering a sophisticated and modern tea experience.
Commenting on the growing interest in frozen beverages, Davina Patel, global food and drink analyst at Mintel, a global market intelligence agency which follows food and beverage trends in Asia, said: “Our research shows that consumers in Asia continue to gravitate towards beverages with textural and visual appeal, which has led to a growing interest in frozen products. Moreover, consumers are increasingly exploring the world of tea through flavor and variety, with preference shifting towards botanical teas such as herbs, fruits and spices.” — VNS
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