ADVERTS for toys from Argos have appeared next to a vile video on YouTube where a child appears to be tied up and kidnapped in a role playing game.
The advert for the retailer’s latest My Little Pony products and its homewares collection both popped-up next to a disturbing video featuring young children.
During the video, a heavily made-up girl is being kidnapped and held prisoner with a plastic bag placed over her head.
The video channel, which is in Portuguese language, allegedly belongs to a child who introduces herself as 9-year old Clara whose games are inspired by the Disney universe.
But it remains unclear if a child or an adult is behind the camera.
In some creepy comments, users writing in Portuguese appear to be praising the young girl for her beauty and the quality of the homemade video. Others, said they’ve already reported the content to YouTube.
The Sun Online was first alerted to this video by the charitable platform Real Women Real Stories, which promotes women’s rights by producing testimonials in which women share stories of trauma. The platform relies on on YouTube advertising to fund its production.
Matan Uziel, the head of the channel, told the Sun Online that this type of videos are dangerous.
He said: “There is not a single link between childhood appeal and these sick movies.
“What our children are supposed to learn by watching these videos? That it’s normal to tie a person? They will then imitate it on their brothers and sisters and there you go: “educational videos”.
“To say that these videos are children watching games is to turn a blind eye.”
He added that there were many other examples of Argos adverts appearing next to this type of content.
This includes one where a young girl dressed like a lady bug is being tied up and put in the trunk of a car.
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A spokesperson for Argos: “We have strict processes in place to prevent our adverts from appearing alongside inappropriate online content and we monitor this regularly.”
A spokesperson for YouTube said: “We have a set of policies which determine the types of videos we allow on YouTube, as well as the ads that can run alongside them. When we discover videos or ads that break this policy, we quickly take appropriate action.”
Earlier this year, YouTube came under fire after advertisers learned their products were being flogged on racist and violent video clips.
An investigation by the Times revealed that companies including Honda, Thomson Reuters, Halifax, the Victoria & Albert Museum, Liverpool University, Churchill Retirement and Waitrose also next to extremist YouTube video.
As a result, several big companies pulled their branding from its videos and forced YouTube to rethink its entire advertising structure, including how content creators are paid.
At the time many of the firms said that they were unaware of and “deeply concerned” by their presence of their adverts on extremist sites.
Last month, activists also complained when video documenting Syrian atrocities started disappearing from YouTube, just a week after after the company refused to take down multiple pro-jihadist videos unearthed by The Sun.
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