Apple CEO Tim Cook said Tuesday that the nearly $1,000 iPhone X is “a value price, actually,” after being asked if it was too expensive for “the average American.”
Speaking on ABC’s Good Morning America (GMA), Cook argued that the cost is totally reasonable when accounting “for the technology that you’re getting.”
“As it turns out, most people are now paying for phones over long periods of times. And so, very few people will pay the price tag of the phone initially. Also, most people actually trade in their current phone, and so that reduces the prices further, and some carriers even throw in, you know, subsidies and discounts,” said Cook. “And so, when we look at it, the iPhone in particular has become so essential in our daily lives, people want it to do more and more, so we’ve built more and more technology in to be able to do it.”
Apple announced the iPhone X last week, and it will be available to pre-order Oct. 27, and ready for shipping Nov. 3. Its base price of $999 exceeds the simultaneously introduced iPhone 8 and iPhone 8 Plus, which cost $699 and $799, respectively. (RELATED: Here Are All The Important Things You Could Buy Instead Of The iPhone X)
GMA anchor Robin Roberts said “you knew this was coming,” before reading off the Twitter users’ question about the considerable price tag.
Cook nodded and answered in the affirmative, seemingly prepared for the question.
“Yeah. Apple has never been about selling the most of anything. That is not our objective. Our objectives are not big revenues,” Cook said. “Our objective is to make the best product that enriches people’s lives. We want to help people.”
“I know you do, Tim,” Roberts responded.
Cook has made such ostensibly anti-capitalistic affirmations before.
Justin Danhof, general counsel of the National Center for Public Policy Research and director of the Free Enterprise Project, attended an Apple shareholders meeting in February 2014. There he confronted Cook over his perceptible indifference to return on investment relative to climate change. “Mr. Cook made it very clear to me that if I, or any other investor, was more concerned with return on investment than reducing carbon dioxide emissions, my investment is no longer welcome at Apple,” Danhof said at the time.
The average selling price for an Android smartphone (excluding the wireless service contract) is $254, according to The Wall Street Journal, well below Apple’s average of $687. (RELATED: In Honor Of The New iPhone 8 And iPhone X, Here’s A Look Back At Every iPhone)
Cook seems to be saying that the significantly higher price tag for the iPhone X relative to competitors’ smartphones is not due to profit and widespread consumption, but rather to create the optimal device for users. Approximately 88 percent of the global market use smartphones employed with the Android operating system, according to Strategy Analytics, rather than Apple’s iOS, which makes up roughly 12 percent.
Send tips to [email protected].
Content created by The Daily Caller News Foundation is available without charge to any eligible news publisher that can provide a large audience. For licensing opportunities of our original content, please contact [email protected].
- Apple CFO Says $999 iPhone X Isn't Priced Too High
- Is Apple revealing the red iPhone 8 today?
- How much is Apple worth, what is their share price and who is CEO Tim Cook?
- Apple reaches $1 trillion market value
- How to free up iPhone space without actually deleting any apps
- Apple CEO Tim Cook says Facebook cannot avoid regulation
- Mark Zuckerberg hits back at Tim Cook after Apple CEO criticises Facebook's data collection
- Trump and Apple CEO meet on trade issues
- Jury orders Samsung to pay Apple $533 mn in iPhone case
- Saudi Aramco CEO Says Deal for Sabic Would Affect IPO Timeline
- Toshiba's New CEO Says Chip Sale Will Proceed Even With Hurdles
- Apple market capitalization exceeded USD 1,000 billion yesterday
- Apple accused of ‘STEALING’ logo from start-up that’s now demanding $200,000 in compensation
- Apple Maps is being completely rebuilt after YEARS of failure – here’s what’s changing
- Apple's Services Growth, Stable iPhone Sales Calm Analyst Fears
- New MacBook Air rumours – is Apple about to launch a cheap laptop at WWDC 2018?
- Ginger emoji added to iPhone for first time ever to celebrate World Emoji Day
- Apple pays women MORE than men by some measures as iPhone maker reveals gender pay gap report
- Apple rumoured to be creating TOUCHLESS iPhone controls and curved screen
- Samsung and Apple end SEVEN-YEAR legal battle – here’s why they were fighting
Apple CEO Says $1,000 iPhone X Is ‘A Value Price, Actually’ have 739 words, post on dailycaller.com at September 19, 2017. This is cached page on Talk Vietnam. If you want remove this page, please contact us.