Hanoi (VNA) – The Japan Branding Consumer ProductOutlet Fair kicked off in Hanoi on January 5 and will last through January 8.
The event is organised by the Japan External TradeOrganisation (JETRO) and the Vietnam National Trade Fair and AdvertisingCompany (Vinexad).
Nearly 100 pavilions have been set up selling various kindsof products such as household utensils, garment, jewellery and healthcare andbeauty care goods, decorations and souvenirs, and electric equipment.
Other activities include a fashion show of Japanesetraditional costume Kimono, Ikebana flowers arrangement, and street cuisine.
Deputy head of the Ministry of Industry and Trade’s DomesticMarket Department Le An Hai said the fair, the first of its kind in Hanoi,creates a good chance for Vietnamese and Japanese investors and businesses toforge connectivity.
Chief Representative of JETRO Atsusuke Kawada said aftersuccessful trade and investment activities in Vietnam, Japanese investors andentrepreneurs have recognised the huge potential of the Southeast Asiancountry, especially its retail market.
According to the Ministry of Industry and Trade, as of earlyDecember 2016, Japan was the second biggest investor among over 100 nations andterritories investing in Vietnam with 3,243 projects worth 42 billion USD.
Two-way trade hit 27 billion USD in November 2016./.