Aeon to have new mall in Binh Duong Kinh Luan By Kinh Luan – The Saigon Times Daily HCMC – Japanese-invested firm Aeon Vietnam has said it will open a new shopping mall in the southern province of Binh Duong with a total investment of US$95 million in the near future. Its operational Aeon Shopping Mall Tan Phu Celadon in Tan Phu District in HCMC needed total capital of US$106 million while the forthcoming facility in neighboring Binh Duong will cost less but have a larger area, Aeon general director Yasuo Nishitohge said. Aeon is working on a third mall plan in the country. The Long Bien shopping mall in Hanoi will be up and running in the third quarter of next year through a joint venture with local firm Him Lam Group. Three months after the opening of the mall in Tan Phu District, Nishitohge said it had reported good sales. However, he admitted Aeon is facing an increasingly fierce competition from other store operators. More than one-third of products at the first Aeon mall are made in Vietnam while some 30% come from Japan and the rest from other foreign suppliers, said Nishitohge. Those new products from Japan such as home appliances and foodstuffs are favored by local customers. Therefore, the retailer plans to bring more Japanese products to the mall in the near future.