VietNamNet Bridge – The majority of Vietnamese footwear companies make products for export and do not focus on the domestic market, where consumers often prefer foreign-made products. Doan Ngoc Hieu, managing director of Leedo, confirmed that foreign countries were the target markets for most companies. Very few companies try to exploit the domestic market because they think big Vietnamese footwear manufacturers such as Asia and Biti’s hold much of the market share. However, there is still large room for Vietnamese manufacturers in the home market, as there is high demand for footwear makers. Hieu noted that the majority of Vietnamese footwear companies are household-run ones which follow old management ways. However, the companies need new management technologies to do business more effectively. The majority of Vietnamese footwear companies make products for export and do not focus on the domestic market, where consumers often prefer foreign-made products. Doan Ngoc Hai, the father of Hieu, established Le Doan Company in 1990, the predecessor of Leedo. By the end of 2015, Leedo had 300 workers and two workshops, one in Long An province and the other in Binh Chanh district of HCMC. Leedo provides 40 percent of PU soles in HCM City, churning out 4 million soles and 1 million pairs of footwear products a year. Hieu noted that with the old management method, companies didn’t pay much importance to marketing or sales. They just focused on wholesaling, supplying products to wholesalers at markets. However, he believes that companies need to change, because…
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