Is Running for President Donald Trump’s Worst Business Decision Yet?

Donald Trump’s run for the presidency is premised on one fact above all: He’s a fabulously successful businessman. And yet, paradoxically, running for president may be the most disastrous business decision he’s made—or, at the very least, his worst in a while.

The trouble started with Trump’s rambling announcement speech on June 16. “When Mexico sends its people, they’re not sending the best,” Trump said of immigrants to the United States. “They’re sending people that have lots of problems and they’re bringing those problems. They’re bringing drugs, they’re bringing crime. They’re rapists and some, I assume, are good people, but I speak to border guards and they’re telling us what we’re getting.”

Those comments have proved costly. On June 25, Univision announced it would not air the Miss USA pageant, which Trump partly owns, due to his remarks. The network’s five-year contract was reportedly worth $13 million. Trump, in typical fashion, sued Univision for $500 million.

On June 29, NBC followed suit. In a statement that launched a thousand bad “You’re fired!” headlines, the network that once aired Trump’s Apprentice and also Miss USA and Miss Universe said it was cutting ties and ending those programs. Trump says he’ll sue.