Several local mobile service providers, including Viettel andVinaPhone, now are switching to the e-payment segment in the contextthat their revenues from basic mobile services such as call, text andvalue added services have declined.
| Viettel introduces the BankPlus service at the Vietnam Telecomp 2013 in HCMC last month
“Basic and value added services have been tapped thoroughly by telecomcompanies while only payment is the final segment that is not yetutilized at present. This is the segment bringing huge revenue,” Hunganalyzed.
Viettel and VinaPhone are two mobile service operators joining thee-payment sector actively while MobiFone is also making a plan to enterthis area.
In particular, Viettel has launched the BankPlus service allowingcustomers to make payments for water and electricity bills, air ticketpurchases and money transfers via mobile phones. The service now isconnected among 16 local banks such as Vietcombank, Vietinbank, BIDV andSacombank, with users set to pay VND11,000 per month to maintain theservice.
Account transfers within the same bank costs a minimum VND3,000 for onetransaction while account transfers among different banks is chargedVND10,000 a time and the transaction check fee is set at VND500.However, certain banks offer free money transfers internally and onlycharge monthly service maintenance fees.
Pham Trung Kien, director of the e-commerce center of Viettel, informedthat the BankPlus service of his firm had already connected 16 banksand attracted 2.4 million Viettel subscribers. Notably, over 1.5 millionsubscribers perform monthly transactions worth some VND5 million amonth each, Kien remarked.
In the meantime, VinaPhone with the e-purse model Momo supportscustomers via payments for air tickets and game card purchases and otherdigital contents. At the same time, customers are also able to transfermoney through the e-purse model with a maximum amount of VND5 million aday. The service now is being used by 700,000 VinaPhone subscribers.
Besides the basic payment, Viettel and VinaPhone said they were lookingto connect with e-commerce websites as intermediate payment tools.According to Hung, VinaPhone is talking with several lenders over thepayment channel connection besides cooperating with e-commerce websitesto integrate the e-purse Momo as an online payment portal.
Similarly, Viettel is working with local e-commerce websites to launchits payment service in the e-commerce industry next year.