The 14th “Prudential – Good Essay, Good Writing” contest was launched in Can Tho city in the Mekong Delta on September 10. 500 volunteers join Prudential Vietnam campaign Prudential Vietnam aid cares for newborn Prudential grants scholarships to poor students The annual contest is co-organised by the Prudential Life Insurance Company in Vietnam and SaiGonGiaiPhong newspaper with support from the education departments in the delta provinces and cities. Students from secondary schools in Ho Chi Minh City and 13 regional provinces and cities must get through three rounds of competition in order to reach the final, which is slated to take place in December this year in TienGiang province. The contest is recognized by regional educators as a prestigious one as it focuses on nurturing the students’ passion for literature and their love for Vietnam and its people. Since its debut in 1999, the number of contestants has rapidly increased every year, with over 300,000 taking part in 2012. The figure is expected to be even higher this time around.