It aims to promote cultural and tourism exchanges in the region. Speaking at the event, Deputy Prime Minister Nguyen Xuan Phuc said cultural heritages are not only invaluable national assets but also world treasure: “Vietnamese Party and State have paid due attention to the protection and promotion of cultural heritages. The Prime Minister has approved a masterplan on UNESCO recognized cultural heritages to facilitate their research, protection, renovation and promotion involving people at home and abroad. Through this festival, Vietnam and ASEAN will have a common voice in preserving and developing heritage values.
UNESCO Director General Irina Bokova said the organization of the festival also aims to mark the 10th anniversary of the UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage (2003-2013) which is a significant time for both Vietnam and UNESCO: “This is a significant timing for both Vietnam and UNESCO as cultural heritage has shown its role in strengthening dialogues and mutual understanding for long term peace and sustainable development. Vietnam has proved that culture is a driving force for sustainable growth. I am pleased to see other Southeast Asian delegations participating at this event as cultural and social harmony will be key pillar for the future ASEAN community. “