According to an article from the Associated Press this week, consumers tend to buy environmentally-friendly technology products only when it saves them money. While purchasing green products is the latest craze, it hasn’t translated that well in the tech world. advertisement A few of the major computer companies have managed to take advantage of their green image, among them IBM, Intel and AMD. The success is based largely on their fuel efficient servers that consequently cost less to operate, something that works well for businesses but doesn’t really mean much for someone looking to buy a PC. Other tech companies have used gimmicks to advertise their eco-friendly image, which also has limited impact on the average consumer. These marketing tricks haven’t necessarily been met with the overwhelming positive response planners were hoping for. It’s not something that’s going to save a company money, so there’s not as much appeal. Moreover, it seems individual consumers’ green desires are more immediate and personal. Dell might plant some trees when people buy computers, great. But what is my Dell laptop going to do for me right now? All this got me thinking about my own technology purchases. I can’t say the environment has… Read full this story
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