HCM CITY (VNS )- The publication of the Vietnamese translation of Swiss Made: the Untold Story behind Switzerland’s Success by R. James Breiding, the founder of Naissance Capital, was celebrated at an event organised by the Embassy of Switzerland in Viet Nam and Alpha Books, at the Movenpick Hotel Saigon on Wednesday.
The book asks: why has Switzerland – a tiny, landlocked country with few natural advantages – become so successful for so long, at so many things?
In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors.
How did they get there? Can the Swiss continue to perform in a hyper-competitive global economy?
Swiss Made offers answers to these and many other questions about the country as it describes the origins, structure, and characteristics of the most important Swiss companies.
Breiding, an American investment advisor and former Swiss correspondent for the Economist magazine, created his book as a collection of case studies. — VNS