Around six brands including designs and lighting solutions will showcase their products at the site in HCMC’s District 2. Kusto, the developer and operator of the condo project, will set aside two floors of the condo building to make it a luxury brands showroom.
Michael von Schlippe, CEO of Indochine Media Venture which publishes Robb Report, said the cooperation model has been successful in many countries worldwide. He said the cooperation model is a way of bringing products closer to consumers instead of from newspapers only.
When in place, the showroom covering 800 square meters will be a venue for organizing events for luxury brands.
The magazine Robb Report covers a wide range of products and solutions, from luxury cars and jets and yachts to watches and jewelry items among others.