The first new Fiesta, a diamond white four-door sedan and five-door hatchback, were driven off the line to mark the official start of production.
“Today’s celebration and start of production in Hai Duong marks the latest milestone in the global success story for the New Ford Fiesta,” said Metelo Arias, managing director of Ford Vietnam, in a statement.
Adding production of One Ford global products to Hai Duong plant highlights Ford’s commitment to capturing even more of the growing small car segment in Vietnam, according to the company.
He said the new Fiesta would deliver fuel efficiency, contributing to the reduction of CO2, led by Ford’s patented new 1.0L EcoBoost engine that has been selected as the International Engine of the Year for two years in a row.
In addition to its new EcoBoost engine, Fiesta boasts technologies and features such as the award-winning Ford Sync, Smart Keyless Entry, and Ford Power Start button.
“We will set a new standard for small cars segment in Vietnam, with a truly fantastic car that delivers several first-in-class technologies, superior fuel economy, and an all-around fun driving experience,” said Arias.
The New Fiesta is now available in the local market with prices at VND659 million for 1.0L Fox Sport AT 5 doors, VND549 million for Fiesta Trend 1.5L MT 4 doors; VND579 million for Fiesta Trend 1.5L AT 5 doors; and VND612 million for 1.5 L Sport AT 5 doors and Titanium AT 4 doors.