The opening of the Lexus dealership at 264 Tran Hung Dao Street in District 1 is nearly two weeks after France’s Peugeot inaugurated two showrooms – one in Hanoi and the other in HCMC. The presence of Lexus and Peugeot provides Vietnamese consumers with more choices of expensive cars alongside Mercedes-Benz, Audi and BMW.
Tran Nam Thai, director of Lexus Central Saigon, said on Thursday that with a total cost of over VND200 billion and an area of nearly 4,600 square meters, the Lexus Central Saigon showroom is designed to the global standards of Lexus.
The first five Lexus series to be sold in Vietnam will come with prices between VND2.57 billion and VND5.67 billion per unit, and a three-year warranty with no kilometer limit.
Before the announcement of this dealership, Toyota Vietnam was not selling Lexus vehicles to local consumers. However, from 2007 to 2012 Lexus cars were imported to Vietnam via many channels with over 6,000 units.
The brand Lexus in Vietnam is now managed by Toyota Vietnam.
According to Toyota Vietnam general director Yoshihisa Maruta, the Lexus sales system will be separate from the current Toyota dealerships. After the HCMC dealership comes into operation, another will go up in Hanoi.
At the Vietnam Motor Show 2013 held in late October, Lexus introduced its sedan, crossover and SUV imported from Japan with some modifications designed to fit the market, roads and weather conditions in Vietnam.