Mondelez International, the world’s second largest coffee company with iconic brands such as Jacobs, Carte Noire and Kenco, unveiled its first-ever training facility for coffee farmers to promote sustainability and entrepreneurship in Vietnam, The Nation reports.
The training centre is an important first step in the company’s “Coffee Made Happy” sustainability programme, a commitment to invest at least US$200 million to empower one million coffee farming entrepreneurs by 2020.
Working with the 4C Association and supplier ACOM, the programme will train 1,500 farmers in agricultural practices to help boost their coffee crop yields and increase the quality of their beans. Together, the investments should help farmers supply about 7,000 tonnes of coffee that meet the 4C standard.
The programme should also improve the livelihoods of about 5,000 families in coffee growing communities.
“Coffee Made Happy is focused on helping farmers to become more successful entrepreneurs by working with partners to improve coffee production and business skills,” Hubert Weber, president of Global Coffee at Mondelez International, said on July 4.
“Farmers are learning how to manage their businesses more effectively through simple tools like profit-and-loss log books, and they’re using new skills to grow more coffee with fewer resources, leading to more productive and profitable farms.
“The programme is a key part of Mondelez International’s overall commitment to sustainable agricultural commodities,” he said. “Connecting Coffee Made Happy with our iconic brands creates a story that we can share with consumers about how we support entrepreneurs and nurture thriving communities in a quest to guarantee a supply of high-quality coffee for our delicious products.”
Mondelez International is one of the largest buyers of coffee in Vietnam, so its scale can make a big difference. The Vietnam investment supports the firm’s goal to sustainably source 100 per cent of its coffee in Western Europe by 2015.
Today, the company is more than two-thirds of the way toward that goal.
Including the Central and Eastern European markets that became part of Mondelez Europe’s scope at the beginning of this year, more than half of all coffee beans in the region are sustainably sourced.
Over the next two years, the company plans to invest more than $1 million in Vietnam and Indonesia to support Coffee Made Happy programmes, in cooperation with the IDH Sustainable Coffee Programme to scale up sustainable coffee in both countries.
Coffee Made Happy aims to inspire, innovate and shake-up the way coffee companies do business sustainably. It’s a new approach that reflects the company’s core values and practices by making farming a more attractive profession.
Coffee Made Happy will focus on the next generation of farmers – through training to boost their agriculture and business skills, tools and know-how to increase their growing capacity and programmes to improve the livelihoods of coffee growing communities.