My, who has netted prestigious fashion awards in the U.S., and San Art, a non-profit organization supporting local artists and the exchange and cultivation of contemporary art in Vietnam, will debut a long-term project to combine visual art and fashion.
A talent from San Art will be sponsored to conduct his/her works for display at Phuong My flagship Store at 81 Le Thanh Ton Street in the city downtown every three months.
These creations will be implemented in different styles and forms but have to be matched with My’s costumes for Spring-Summer and Fall-Winter collections.
The first artist to start the project is 29-year-old city girl Le Hoang Bich Phuong who has graduated from HCMC University of Fine Arts.
She is one of Vietnam’s most promising young artists whose study of Vietnamese and Japanese silk painting traditions has greatly influenced her own unique style and technique. Influenced by the ukiyo-e tradition, her strong command of line and color creates an ethereal, near surreal presence. Phuong will introduce four artworks made from silk in subtle and feminine designs which will interact with Phuong My’s creations in the house, starting from July 10.
Phuong was awarded an artist-in-residence in Sapporo, Japan, as part of the ‘JENESYS Program: Invitation Program for Creators’ of the Japan Foundation in 2011 and that same year was also one of the finalists for the DOGMA Art Prize in self-portraiture.
In 2010 she was a finalist in the ‘Talent Prize’ of the Cultural Development and Exchange Fund.
Recently, her popular exhibition “Transformative Disguise” has been displayed at four museums in Japan, including the Fukuoka Asian Art Museum.
Other exhibitions include ‘Sapporo Biennale 2011′, Sapporo, Japan, 2011; ‘Shaping a line’, San Art, 2011; ‘Saigon Contemporary’, La Lanta Fine Art Gallery, Bangkok, Thailand, 2011.