FamilyMart convenience stores change name

Minh Tam

A store changing its former name of FamilyMart into B's mart is seen on Pho Duc Chinh Street in HCMC's District 1. Several FamilyMart stores have been renamed B's mart in recent days. - Photo: Minh TamA store changing its former name of FamilyMart into B’s mart is seen on Pho Duc Chinh Street in HCMC’s District 1. Several FamilyMart stores have been renamed B’s mart in recent days. – Photo: Minh Tam

As observed by the Daily, the change of signs at the stores which were formerly known as FamilyMart outlets has started since the end of last week. Some stores have already resumed business while others have still halted operation.

Phu Thai Group Joint Stock Company, which had earlier joined forces with a Japanese partner to operate FamilyMart stores, has distributed invitations for a press briefing on the establishment of B’s Mart Co. Ltd, which is also the brand seen on the new signs. The meeting will take place in HCMC this Thursday.

In the meantime, local retail companies and multiple suppliers for FamilyMart have circulated the rumor that FamilyMart had already withdrawn from Vietnam.

Up to now, related sides have still kept tight lips on the aforesaid information.

FamilyMart, a Japanese retail brand with over 17,000 stores worldwide, has entered the Vietnamese market since 2010 through a joint venture with Phu Thai.

Up till the change this week, there had been more than 40 stores bearing FamilyMart brand in HCMC, compared to a total 300 stores that FamilyMart planned to open in Vietnam.

The website nhuongquyenvietnam.com earlier said that Japan’s FamilyMart had released a statement on the termination of its partnership with Phu Thai.

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